McDonald's opening. Franchise McDonald's in Russia: how to buy, how to open, how to make a profit. To figure out how much a McDonald's franchise costs, you need to list the approximate costs

Few fast food restaurants are as popular as McDonald's.

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The first such restaurant in our country was opened in 1990. Residents of the then USSR followed with interest the television reports that actively covered this significant event for the country, and enviously asked the lucky ones who managed to visit this institution about the smallest details of the visit. After 24 years, the restaurant chain fast food McDonald's in Russia already has 416 points in almost a hundred cities.

What is the popularity of these restaurants?

The secret of the huge popularity of McDonald's in Russia is due to many factors, including:

• Competent PR-company, which allows to attract millions of visitors to the restaurant every year;
• A stable menu, consisting of dishes with proven recipes, allows you to quickly select the necessary dishes and be sure of their quality;
• The absence of alcohol and the ban on smoking, which positions McDonald's as a family institution. It is ideal for fun children's parties;
• Low prices, making the restaurant affordable for the widest range of guests, including young people and students;
• Possibility to hold various events for 2-3 dozen people at no extra cost.

What does it take to open a McDonald's?

Today, franchising is one of the most promising ways to start a business. Buying a franchise gives you the opportunity to use well-established and well-established business ideas. This also applies to the restaurant business.

For example, more than 80% of McDonald's restaurants around the world conduct their business on a franchise basis. Therefore, the solution to the question of how you can open a restaurant is that this requires the purchase of a franchise.

In fact, a McDonald's franchise often means opening a restaurant from scratch.. At first, you may need to cook your own food or stand behind the cashier in case of a shortage of employees. Therefore, it is necessary to be well versed in the peculiarities of the business and be able to work on the principle of “I will tell and show”.

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Opening a restaurant is associated with the fulfillment of certain requirements of the company. Some of them relate to financial stability potential franchise owner. Other requirements relate to the issuance of permits.

Financial stability

The company is putting forward potential buyers Franchise the following requirements regarding the amount of the advance payment:

• for a new restaurant - 40% of its total cost.
• for an existing restaurant - 25% of its total cost.

Payment can be made by own funds, namely:

• cash;
• securities, in particular bonds or debentures;
• fixed on the basis of the profit distribution agreement (net of taxes);
• shares in the business;
• sales of commercial real estate.

The documents

To apply for a franchise at the initial stage, you need to fill out an application for franchising, the form of which is presented on the official website of the company. After its consideration, the company's managers will contact you and explain what further steps need to be taken to conclude an agreement.

Who issues McDonald's franchises?

Although the company operates in more than 100 countries around the world, not all of them are possible to obtain a franchise and open their own fast food restaurant. Many novice businessmen are wondering who exactly issues franchises for opening a restaurant? Depending on its location, they are issued in different ways.

Video about McDonald's restaurants

In America

In the US, a deal is possible only after the parent organization McDonald's USA, LLC approves the transfer of the franchise from the buyer to the seller. Sometimes the management of a corporation requires the personal presence of applicants to conclude a deal. Therefore, include this amount in the list of expenses.

In Russia

In the Russian Federation, the franchise from McDonald's has become available only since March 2012, when it was first granted to Razvitie ROST. The decision to sell it was made at the level of the regional management of the Russian division of the company. To date, accurate information about the possibility of acquiring a franchise can be obtained from Russian management companies.

The company declares that franchises are granted only to entrepreneurs who have their own restaurant and are actively involved in its daily work.

In fact, today anyone with a certain start-up capital and experience in running a successful business can open their own McDonald's.

How to get it? The necessary conditions

To learn more about McDonald's franchisees, you can visit the day open doors this company, where managers answer applicants' questions in detail, and also introduce newcomers to successful projects.

In addition, some details can be clarified remotely by sending an e-mail to a company specialist (for Russia - to the address [email protected]).

Franchising cost

McDonald's is constantly looking for qualified professionals who want to acquire a franchise. Since its total cost varies depending on the characteristics of a particular restaurant, the minimum amount for a down payment may also vary.

As a rule, a minimum of $750,000 of own funds is required to consider a franchise application.

Wherein 25% Money must already be at your disposal (for example, as a deposit in the account), the rest 75% can be obtained in the form of a loan for a period up to 7 years in partner banks of the company. Interest rates on a loan to buy a McDonald's restaurant are considered to be very attractive.

In addition, there are still ongoing payments:

• monthly fee based on the restaurant's gross sales (today's service fee 4.0% of monthly sales volume);
• Rent: per month base rate or rent based on a percentage of monthly sales.

Requirements for candidates

Working in partnership with a company McDonald's is usually productive financially and personal plan. However, the leading managers of the company place high demands on potential business partners.

Ideally, applicants for cooperation should:

• have the integrity of the individual;
• observe high standards personnel management;
• have excellent communication skills;
• have financial flair and economic literacy;
• have strong leadership qualities.

In addition, you must be able to make the right marketing decisions, select competent and conscientious personnel for your team, and maintain the quality standards and service levels required by the company.

When it's all decided

After the purchase of a new restaurant, it is necessary to make additional expenses for the rental of premises and the purchase of necessary equipment.

The $45,000 down payment to open a new restaurant is paid to McDonald's. In addition, the future leader must be trained in the company. This requires a security deposit of $ 10 000, which is returned in case of successful completion of training.

Opening space and equipment

Since the restaurant usually belongs to a company, you will conclude a lease with it. In addition, the company's managers will provide you with contact information about their counterparties, from whom you can purchase the necessary equipment, the prices for which are usually regulated by an agreement between the company and the supplier.

Restaurant equipment and furnishing costs range from $959,450 to $2,110,700.

The following factors influence their final value:

• the size of the restaurant facility;
• the need to carry out repairs in the premises in accordance with the style of McDonald's in accordance with the standard design and style;
• the cost of furniture, kitchen equipment, inventory;
• landscaping and arrangement of the adjacent territory;
• the need to make signs and conduct an advertising campaign.

In addition, a certain part of the money should be spent on the purchase of products and semi-finished products from which dishes will be prepared, as well as on related products.

Thus, the opening of McDonald's will have to spend from $1,014,450 to $2,165,700.

Staff

If you open a new branch of McDonald's in a city where it has never been, then a support team assembled from experienced managers comes to you. It carries out the initial recruitment of personnel, conducts its initial training, and resolves other organizational issues.

Some time after the opening of the restaurant, having made sure that the business is organized correctly, the mentors leave, and the local team is already working in the new restaurant.

Then the director decides all personnel issues on his own. This applies to the selection and training of employees at each workplace.

Cooking secrets (blanks, semi-finished products)

The restaurant strictly observes all sanitary rules:

• Semi-finished products (meat products, buns, fish) should be stored in special freezers, the temperature in them is automatically regulated and is about 20 degrees below zero.
• The rest of the products are stored in the refrigerator, where the temperature is 3-4 degrees above zero.
• Ready sandwiches must be sold within 10 minutes, ready potatoes within 5 minutes. At the end of this period, the products are removed from sale and sent for recycling.
• Restaurant employees serve visitors only in special gloves.
• Each new portion of buns is laid out on a special tray covered in front of this blank sheet of paper.
• The surfaces of automatic grills and presses after cooking several servings of cutlets are cleaned, and a special scraper is immediately wiped.

The McDonald's menu is not something fixed and unchanged. A certain part of it consists of dishes that you can try in any restaurant of the company - these are traditional sandwiches, french fries, desserts. At the same time, the menu is constantly being improved, depending on the country of deployment, national dishes appear in it or products typical for this area are used.

McDonald's dishes (including those with a national twist) are developed by a special Food Studio located in France.

Restaurants have the opportunity to include any novelties in the menu, but today the Russian menu has a pan-European character.

Since McDonald's cares about compliance with legal requirements, all its visitors must be provided with full information about the composition, nutritional and energy value of products (in the Consumer's Corner and on leaflets on trays).

Only a small proportion of entrepreneurs decide to open their own restaurant.

Now there is a lot of money in Russia and I want to invest it in something solid, already time-tested, something that will definitely always bring profit and be relevant, namely, in the nutrition of people, without which the life of a normal person is impossible. Literate people believe that building a McDonald's restaurant in their city is a great way to long term investment capital into your future, because trademark with two golden arches is one of the most recognizable brands in the world.

Let's get to the point, but I will write right away that I did not try to build my own restaurants, so what I wrote below may be incorrect information about the way to create my fast food restaurant. McDonald's offers those who wish to start their own business with its help on a franchising basis, i.e. will provide its trademark, debugged production line and equipment, train staff and, at the first stages of the creation and development of restaurants, will control their activities.

What you need to get all this for the construction and opening of your restaurant:

Mcdonalds license, which is obtained in the USA and Canada, or rather bought for a certain amount. It is difficult to say what this amount is, but if in the distant 50s and 60s it was about $ 1,000, now this amount can exceed a million American rubles. Each new restaurant requires a new additional license.

A serious business plan for the development of the entire fast food business in the city, so that you can assess the potential and level of profit, so you need to order quality marketing research from special firms and provide this study to decide whether to issue a license or not.

A person who wants to start a business under the brand name Mcdonalds must be very well connected at the city level in order to obtain land and permission to build a restaurant in a crowded place, and not on its outskirts.

A well-established network of suppliers of products that meet the company's standards, as the taste qualities of a Cheeseburger in Moscow and Khabarovsk should be the same. If you transport semi-finished products from the Makkompleks to Chelyabinsk, then the price for 1 Big Mac can be significantly higher than in Moscow.

The ability to invite already trained staff to work in new McDonald's restaurants, so that the speed and quality of service are at the level set by the company.

To be a high-class manager in the restaurant business, because there may be a large number of nuances, without taking into account which it will be impossible to increase your capital.

In addition to everything written above, I want to note that since 2002, McDonalds has been incurring losses, I don’t know why, but perhaps due to various actions against the products that the company produces. Restaurants are closing in European countries, and in Russia they want to limit McDonald's advertising because of the opinion that hamburgers and cheeseburgers are seriously harmful to the health of children. Therefore, it is not known how long the brand with two arches, which are visited by crowds, will exist.

Many entrepreneurs who have large start-up capital on their hands are interested in how to open McDonald's in their city. It is not so easy to do this, because in countries former USSR This company does not sell franchises. But, nevertheless, it is realistic to do this if you choose one of two options. If you are wondering how to open a McDonald's in your city, consider each of them.

Operating McDonald's

The first option is to buy ready business. But, the fact is that no one will sell the current McDonald's. To get a license, you need to go to America or Canada. Permission to open McDonald's costs $45,000.

If you managed to agree on the purchase of a restaurant, you will have to immediately pay 25% of the total cost for it. In addition, this money cannot be credit. They must be provided with profitable real estate or existing business. Therefore, before you open McDonald's, you need to raise a large start-up capital.

franchise

For Russian businessmen, the McDonald's franchise is a real prospect for doing this. profitable business. Only large entrepreneurs with large assets can open a branch of the company in their city, since such a business requires serious investments. In addition, you will have to pay monthly funds to the franchisor. Therefore, if you are a novice entrepreneur, and it’s too early for you to think about opening McDonald’s, organize something simple, for example, in a crowded place in your city.

To figure out how much a McDonald's franchise costs, you need to list the approximate costs:

• Investments in business - 1-1.5 million dollars;
• Royalties - 12.5%;
• The cost of the franchise is 45 thousand dollars.

In the near future, conditions for obtaining a McDonald's franchise should become softer, as many competing restaurants have appeared. Now you know how much it costs to open McDonald's, so you can objectively assess your financial capabilities.

Main requirements for a franchisee

Before buying a McDonald's franchise, franchisee candidates undergo a practical training course in the company's restaurants. Thanks to this, they can get acquainted with the nuances of marketing, as well as study in detail technological process. The course will cost 10 thousand dollars. It takes a long time to learn, so usually only real fans of the company, as well as fans of the restaurant business, remain in this business.

Buying a franchise involves opening a new restaurant. The franchisee has to do a huge amount of work, so he must have certain knowledge in this area, as well as have communication skills.

Features of working at McDonald's

Working under the brand of this company requires participation in social life communities. The restaurant owner should be interested in:

1. company policy;
2. Take part in various actions, for example, to protect the environment;
3. Support young football players;
4. Organize competitions and cultural events.

Thanks to this, the popularity of McDonald's is growing. In this way, he earns respect from people and attracts the attention of customers.

Franchisees, as the owner of their own restaurant, are approved after several interviews. The company must be sure that this type of business is suitable for it. McDonald's only accepts selected candidates who have management skills and are established personalities. Knowing how much it costs to open a McDonald's franchise, and this is not a cheap pleasure, many businessmen still decide to take this step and get a good income.

Equipment

The purchase of equipment and the opening of a restaurant will have to spend 1-1.8 million dollars. This money will go to:

• Preparation for the opening;
• Inventory;
• Kitchen equipment;
• Hall furniture;
• Room decor.

First you need to decide what you need to open McDonald's, and then proceed to the selection of equipment.

Staff

Usually women are chosen to work at McDonald's. As a rule, they are not distinguished by beauty, since this is one of the company's strategies. Management believes that men who flirt with pretty female workers delay the queue, and this can negatively affect profits. Therefore, according to an unspoken rule, beautiful girls are not hired. In addition, employees are forbidden to paint their nails, wear short skirts and use perfumes.

In the 1970s, only men were hired by the company. After a while, this position was revised and girls appeared in restaurants. To prevent men from being distracted from their duties, the girls developed a special uniform that hides the figure.

Restaurant maintenance costs

The owners spend on the maintenance of McDonald's more money than their local competitors. Since locally produced products cannot be used, transportation costs should be added to the cost of branded semi-finished products. In addition, even the position of a cleaner cannot be hired by non-certified personnel.

Profitability

The profit that you receive from the restaurant will have to be distributed:

• The service fee in favor of the company is 4% of sales, not profit. This is a fairly large amount;
• Brand rent. Since the size of the rent is formulated rather vaguely by the company's management, it is not entirely clear whether this is an additional percentage of total sales, or some kind of fixed amount.

As a rule, a start-up restaurant is charged a fixed fee for the brand. When an institution becomes successful and profitable, a percentage of sales is assigned, and it is completely arbitrary. Therefore, you need to think about whether it is profitable to open McDonald's in your city.

Summing up

The McDonald's franchise attracts many as the brand is hugely popular. Only in Russia there are more than 300 restaurants. The fact is that competing restaurants open much faster, so you can hope that after a while there will be no big problems with buying a franchise. The management of the company will offer more profitable terms and affordable prices.

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In one month, the restaurant sells:

• 2 million drinks;
• 2.5 million servings of french fries;
• 1.1 million milkshakes;
• 1.15 million sandwiches;
• 950 thousand pies.

All dishes are prepared only from high-quality products that meet established standards. Independent experts conduct strict control at all stages of production. In the manufacture of products, all rules and sanitary and hygienic standards are strictly observed.

McDonald's does not want to give in to competitors, so the network of restaurants in our country will constantly expand. Investors should take a closer look at this business so as not to miss the moment and purchase a franchise. It doesn't matter which McDonald's to open, in any case, it does not need advertising, as visitors are drawn to it like a magnet.

McDonald's is a chain of fast food restaurants that are now literally in every city. And if you do not have any branch yet or if you want to open an additional branch, then it is quite possible to do it on your own. We will learn further how to open a McDonald's in your city and what is needed for this.

What is required to open?

Every person who is familiar with the peculiarities of starting a business through franchising probably knows about all the advantages of such a business. The first and most important of these is that you become the owner of a restaurant whose name has already established itself in the relevant market and enjoys considerable popularity. To some extent, this aspect makes the job easier, but on the other hand, you are opening a business from scratch, so let's figure out what you need to open McDonald's:

1. Franchise. You need to know that McDonald's franchising is not possible in Russia - that's what the company's rules say. But Russian businessmen have two ways - buying a franchise or buying a ready-made restaurant. Since the second option is not only less profitable, but also practically inaccessible, in the future we will consider only the first case.
2. Enthusiasm and ambition. It is important for every novice entrepreneur to understand not only the basic documents, as a person making the main decisions, but also to understand the principles of work. This includes knowledge of how work is done at the checkout, how the process of manufacturing products takes place, how raw materials are purchased, etc.

It is possible that at the initial stages it will be necessary to manage almost all the affairs of the enterprise.

1. An experience. Another important subtlety - in this case, it is necessary to have the experience of a businessman, as well as the available successful projects. It is undesirable to start such an enterprise if before that entrepreneurial activity you didn't work out.
2. Large start-up capital. Remember that you will need to pay not only for the purchase of the franchise itself, but also for the rent or purchase of premises, necessary equipment, special repairs and many other financial investments. Catering business belongs to the category of complex and required large investments.
3. The documents. A number of preliminary documents that you will need to draw up and prepare yourself - from a business plan to information about the rented premises, etc.
4. Premises and staff. This point is another brick for the foundation of your business. You will need a fairly spacious room, and the staff should be at least 20 people.

Required documents

For those who are interested in how to open a McDonald's in their city, you definitely need to know what documents are required for this.

The package of documents includes only the most necessary, among them:

1. The most important is permission to open a business. With this experienced businessmen encountered repeatedly. This includes the TIN and a document stating that your name is registered as individual entrepreneur. Both documents are usually made in tax service your city.
2. The second most important mandatory documents relate to the premises selected for work. You will need work permits from the following services: fire and sanitary and epidemiological.
3. In addition, you will need documents from the Housing Office.

Only after you collect these documents, you can proceed to the next step and you can start looking for a suitable place to open and purchase equipment.

The work plan on how to open a McDonald's franchise necessarily includes the selection of premises and the purchase of equipment. An important feature here is that the rules for the acquisition and the requirements for the premises and its equipment are prescribed in the rules of the company. Here are the main ones:

• The area of ​​the acquired or rented premises should be from 2000 to 3500 sq.m.
• The location of the premises is the front part of buildings, the intersection of densely populated streets, streams.
• When it comes to a restaurant mall, then preference is given to rooms located on the corner.
• The premises must be located in the central parts of the city, close to the metro, in crowded areas or in shopping centers. That is, in areas where a significant number of people often accumulate.

In addition, there are also technical requirements. Among them: the consumption of water, gas and sewerage within 18 cubic meters per day, electricity - 210 kW.

The list of equipment includes:

• grilling machines;
• special toasters;
• special equipment for cooking eggs;
• fryers, freezers, coffee machines and more.

In McDonald's networks, these machines are most often the same or made by special companies that McDonald's works directly with. Full list The company provides the necessary equipment on its own.

In some cases, in particular in America, every entrepreneur who opens his own restaurant pays for the equipment at once.

Among the companies-suppliers of equipment are the following:

• Garland. Grilling machine. Lets in short term cook a lot of food.
• round up. Conveyor toaster for making breakfast buns.
• Henny Penny. One of the fryer manufacturers that works with McDonald's. Allows you to produce a large amount of product with low oil consumption - an economical and very profitable option.
• Taylor. It is this machine that produces airy and very tasty ice cream from “Poppy” – it is convenient to use and very economical.
• Franke. One of the most delicious 100% Arabica coffees is the work of this machine. Natural, tasty drinks in it are prepared very quickly.

Sample business plan

The main information for someone who wants to know how to open a McDonald's in their city is the initial capital or the initial contribution to the business. Without it, you cannot start working and even start a business. It should also be noted that the amount start-up capital cannot be 100% credit money.

So, how much does it cost to open a McDonald's franchise:

• Franchise cost. The annual tax for using the franchise is $45,000.
• Physical opening of the restaurant. It is estimated at approximately $1.4-1.8 million. At the same time, the company allows businessmen to take 60% of this amount in installments, the maximum duration of which is 7 years. 40% should be non-credit money.

But knowing how much it costs to open a McDonald's franchise is not enough. A novice entrepreneur definitely needs knowledge about the statistics of business development in his region in order to calculate his benefit, profit and payback.

Professionals argue that with proper business management, recoup the opened McDonald's despite the serious initial capital, is possible in just a year of intensive work.

McDonald's is one of the most successful businesses in the world. Only 15% of restaurants belong to the company - the rest contribute to its development through franchising.

What is McDonald's (video)?

The following video will allow you to get to know the founder of McDonald's, learn about his ideas and the history of the company.

Opening a McDonald's in your city is considered very tempting for businessmen. Watching the incessant flow of visitors at any time of the day, you will inevitably think about acquiring a franchise. If you have experience and sufficient funds, then it is highly desirable to find out the opinion of the company to open another restaurant in your city.

Do you want to open a McDonald's franchise, but don't know how much it will cost and what results you can expect? Then you definitely need to familiarize yourself with the conditions of the program, the existing requirements and possible income.

McDonald's is on the market Catering one of the most famous and sought-after representatives. The network was organized back in 1940. Then about the "fast food" few people heard. This is why almost everyone associates fast food with McDonald's establishments.

Such popularity of the brand is explained not only by excellent taste characteristics, but also by fast service, affordable cost. Families with different levels of income can afford to eat at McDonald's.

With the advent of the company began new era in catering. And even today, interest in the brand is very high. By the number of outlets and customers, McDonald's can rightly be called the most common.

In more than 100 countries, McDonald's branded establishments are open. There are about 30,000 of them in total. About 15% of them are owned by the company itself. The rest are managed by franchisors.

Interestingly, McDonald's, working with its franchisees, not only acts as a franchisor mentor, but is also a real estate investor. We are talking about the construction and arrangement of buildings where catering points open.

Benefits of Buying a McDonald's Franchise

It is through franchising that McDonald's has become the leading catering chain in the world. According to experts, the offer of this organization is included in 200 best franchises. Moreover, such interaction with its partners has been conducted since 1955. Although the McDonald's franchise came to Russia not so long ago.

Interestingly, the fast food industry in the field of franchising Lately gives up positions. But this does not apply to McDonald's at all. On the contrary, the strategy used perfectly fit into the domestic business, even despite the consequences of the last economic crisis. The number of franchised outlets is constantly growing, increasing the amount of total operating profit.

It is impossible not to talk about the benefits of using such a franchise. The undoubted advantages include the following factors:

• Brand customer orientation. When people think of fast food, they always think of McDonald's. Therefore, if they want a quick and inexpensive meal, they often go here.
• High and stable demand for products. Potential franchisees do not have to advertise their establishment or products. People will come to him.
• Having a well thought out strategy. Moreover, the tactics used have been successfully operating for more than 7 decades.
• Excellent financial indicators . With fast service and affordable prices, the number of visitors every day is very large. As a result, the turnover turns out to be large, bringing the owner of the establishment a constantly high profit. This, in turn, allows you to quickly recoup your investment.
• Comprehensive support from the franchisor. A potential partner not only undergoes training, but also receives a ready-made business model, assistance in finding suppliers.

It should be noted that the opening of McDonald's will be appropriate in many places. For example, it can be a crowded square, an airport, a train station, or even an amusement park, a shopping center.

Franchise Terms

Before figuring out how to open a McDonald's franchise, a potential partner should carefully study the terms of the offer. It is also important to meet the requirements of the franchisor. So, this company takes the search for its partners very seriously. Therefore, you should not hope for a quick and easy design.

Let's start with the fact that it has become possible to acquire a McDonald's franchise in Russia relatively recently. Prior to this, the company opened outlets itself. but high competition with other catering enterprises forced to reconsider this issue. The chain's main rivals are BurqerKinq, KFC and Wendy's. After assessing the level of competition, franchise enterprises began to appear in the Russian Federation in order not to lose their customers who would also like to visit McDonald's.

Any entrepreneur who wants to become a franchisee is interested in financial side question. After all, someone is looking for an opportunity to start a business with a small initial investment, and someone wants to invest equity into a truly lucrative business.

It is impossible to call a McDonald's franchise affordable in terms of cost. So, when buying the right to open a restaurant from scratch, you will have to pay $45,000. And become the owner finished point catering will be obtained by depositing funds in the amount of 500,000 - 1,200,000 dollars.

The franchisor himself sets the amount of required capital at around 1 to 1.8 million dollars. This is quite a large amount. Therefore, a newcomer who does not have capital will not be able to buy a McDonald's franchise.

The signed agreement will be valid for 20 years. After that, the franchisee can either end the cooperation or carry out an extension. Given that investments can pay off in 12 - 18 months, then this is a good opportunity to increase your capital. The amount of monthly profit - from 100,000 dollars.

For various monthly royalties, the restaurant owner will have to give the franchisor about 12 - 13%. Given the high profitability, this is the optimal contribution.

Of the advantages of the franchise, it can be noted that it involves the assistance of the brand owner. Partners receive:

In fact, a person will receive a ready-made business model and all the tools for its implementation. He will only need to track the dynamics, be able to respond to market changes.

Can I buy a franchise in installments?

Opening a restaurant under the McDonald's brand will cost a large amount. Small entrepreneurs who have absolutely no capital will not be able to buy a franchise. After all, for the right to open your own restaurant you will have to pay 45,000 dollars. But you still have to find money for decorating, buying equipment. And this is an additional $1,500,000 for a large city.

In Russia, few can afford to invest in a franchise project. That is why it was decided to provide domestic potential partners with installments:

• for the purchase of a new restaurant - 40%;
• to purchase finished outlet - 25%.

It is important that the funds paid are not borrowed. That is, it will be impossible to take a loan from a bank and use it for a down payment for a restaurant. The rest of the funds can be returned within 7 years. If the partner decides to take a loan, then he will have to apply for it at the bank, since the franchisor himself does not provide such services to his franchisees.

The financial solvency of an entrepreneur is not the only requirement put forward by McDonald's. The person must also satisfy the following conditions:

• business experience;
• desire to develop quickly;
• the ability to work with a business plan, draw it up and use it in life;
• an experience administrative activities in a restaurant business;
• willingness to learn;
• have a positive credit history;
• ability to work with staff.

Effective work with your employees is the key to success and team cohesion. Therefore, an entrepreneur must be able to find a common language with different people.

Technical requirements

Not every place will be able to open a restaurant. There are requirements for its location:

• high level of permeability;
• location in the city center or near main roads, near the subway, in shopping centers.

At the same time, from 2,000 to 3,000 m 2 will be required for the premises. They should be located at the front of the building with access to the main streets. The premises themselves must have the following technical characteristics:

• availability of water and sewerage;
• the presence of gas;
• electric power - not less than 210 kW.

When opening in a shopping center, requirements for technical specifications may change.

How much will the franchisor need to pay?

A McDonald's franchise involves not only a down payment, but also other deductions in favor of the company. Moreover, they apply for the entire duration of the contract. These are the following fees:

• service fee - 4% of sales;
• rental payments (if the building belongs to McDonald's, not a franchisee) - 10 - 15% of sales;
• advertising fees - 4.5% of net profit.

Additionally, you will have to pay $10,000 for the practical part of the training. This will allow the entrepreneur to understand all the intricacies of the business, including the rules and secrets of cooking, increasing the effectiveness of advertising.

Conclusion

The McDonald's franchise is a great opportunity to get a ready-made business model. But you will have to pay a lot for it. Therefore, not every person can count on being included in the list of franchisees.