Fast food kiosk business plan sample. Fast food trade: all the basics. Costs and payback

World market Catering is gaining momentum more and more.

And of course, for small businesses, various cafes and stalls are of great importance, where people can have a bite to eat while running past on business.

These are fast foods, and just patties, as well as stalls with cakes. Undoubtedly aerobatics restaurant will be considered fast food, but this will require much more effort and funds for promotion. Let's start small, figure out how to organize a cafe, and then touch on the topic of large fast food chains. Let's start, of course, with the kiosk.

by the most in a simple way in this industry can be considered a fast food kiosk. It doesn't take much effort to make it work. The main thing here is to choose a good place in the city where this kiosk will stand, to develop a plan for installing this kiosk. To do this, you need to know where a large flow of people accumulates in the city. But, of course, you can't just put it like that.

To do this, you need to take a permit to trade in this place. Such permission is taken from the city administration, your application will be considered within a month. If the relevant authorities give the go-ahead, then you will receive a certificate for selling in this place and installing your own kiosk there. But that is not all. You must definitely decide what you will feed the people, whether it will be pies or pasties, or maybe pancakes.

The next step to open a stall will be a check in the sanitary and epidemiological service. After this check, you will be given a certificate of conformity for your activity. To do this, you will need to bring a ready-made business plan for this instance. If you are approved of the operation of your kiosk, then you can start. Next, you will need to purchase equipment for your kiosk. Microwave ovens, pancake makers, and maybe a shawarma oven and grill. All this wealth will cost from 10 to 100 thousand rubles, depending on what you are going to buy. Then, of course, it will be necessary to hire workers. Their salary usually ranges from 7 to 20 thousand rubles, depending on your region, as well as on the cost of living in your area. Naturally, it is also worth calculating the cost of the products that you will cook in your stall. For example, a kg of meat now costs an average of 200 rubles, so you need to buy about 10 kg of such meat on the first day. In total, it turns out that for the start you need an amount of about 200-300 thousand for start-up capital.

A fast food kiosk usually pays for itself very quickly. In about a couple of months of running your kiosk, you will fully recoup your expenses. And then they will also aim at creating a fast food cafe. Ready Plan how to open your own kiosk, you can buy from already experienced entrepreneurs, but it’s still better to make your own plan, which will embody the ideas for developing this business, in which you will take into account all the costs of products, equipment, embody all the ideas for organizing the sale of fast food so that fast food does not cause severe harm to public health. The next step will be fast food, fast food already there doesn't really matter that much.

Back to index

To open a fast food cafe, you will need more detailed calculations and ideas. Let's take a look at a sample action plan. First, you will have to pay for the rent of the premises. And this is already about 100-150 thousand per month, especially if your cafe is located in some kind of shopping center. You need to calculate the area of ​​your cafe. From this area, the rental price will be formed. Next, of course, you need furniture. Usually, plastic furniture is used for cheap cafes, it will cost you about 100-200 thousand rubles (about 10 tables and 40 chairs). You will need more equipment for the kitchen, because now you will not be producing ordinary fast food, but many dishes. You will need both a gas and electric stove (or maybe more than one), a refrigerator, and various ovens. It is better to take complex equipment, such kitchen designs allow you to save space in the kitchen, and the total cost will be much cheaper than taking separately. Such equipment will cost 250 thousand rubles. A refrigerator also needs to be bought, it will cost about 100 thousand rubles.

Be sure to develop a plan for the menu. You will have fast food, and maybe a full-fledged dining room. Business ideas are usually discussed by the whole team, because now you no longer just have staff, but also an accountant, whose salary usually varies from 10 to 50 thousand rubles, and a manager who will follow all the work of the staff, but in the first couple You can be that manager yourself. Ultimately, the starting amount of such a business ranges from 750 thousand to 1.5 million rubles. This amount will pay off much later than the start-up capital of the stall, but this is a long-term business. Yes, and people will always want to eat when they go shopping at large shopping malls. In addition, you can sit and talk in your cafe. Fast food and fast food will always be in demand.

Undoubtedly, the peak of such a career will be the opening of a more significant food service industry, such as his own fast food restaurant. But this requires not only business ideas, as for a cafe. More global ideas are needed. Take, for example, the McDonald's restaurant, there is already a whole chain of restaurants around the world. Of course, such a restaurant was not opened overnight, this chain has been developing for decades. But if you still succeed

The article discusses in detail such an idea for a small one as opening a street fast food enterprise: features of activity, prospects, stages of creation, as well as the basics legal regulation.

Formation Russian market “fast food” belongs to the 90s. It was then that the first McDonald's was opened in Moscow - a public catering enterprise that caused a huge stir. Time has passed, but the popularity of "fast" food among various categories of consumers does not decrease.

This is due to the affordability, cost-effectiveness, and fast service typical of fast food. The whole variety of objects of such enterprises is divided into two main categories: stationary And street fast food.

Features of street fast food

street fast food- this is a format of public catering enterprises focused on the operational production of dishes from semi-finished products and their sale in street kiosks, pavilions, vans, buffets, as well as on mobile counters and carts. Distinctive feature such enterprises - single-product specialization.

It can be: pasties, hot dogs, burgers, sandwiches, baked potatoes, shawarma, chickens, barbecue, sushi, pizza, pancakes, pies, donuts, etc. Along with the main assortment, they also sell related products ( up to 20% share): nuts, water, juices, chewing gum, etc. An independent segment of this market - the so-called fun food(“fun” food), which includes popcorn, cotton candy, chips, etc.

Among the features it is also worth noting seasonal factor: for enterprises "street" food is the least successful in January and February, the largest sales occur in spring and autumn.

Such enterprises, as a rule, are based on the basis of a stationary institution, or have production workshops, and dishes can also be produced directly in the trade pavilion. In the absence of a base enterprise and production workshops, the initial products are purchased from wholesale suppliers. The three-component system of interaction between the main business links is as follows:

Base enterprise (workshop, wholesale supplier)

Transport and communications

End point of product sales

Street catering is democratic and has the lowest average check amount. Such a business is characterized by a low cost of opening a point ( from 7 to 15 thousand $), which allows it to develop rapidly. And its profitability is 10 times higher than the same indicator for a stationary enterprise. The profit of a business depends on the following main parameters: the number of points, the quality of the product, the choice of location, correct assessment market.

The autonomy and mobility of street cafes allows them to work in any conditions, moving them in case of an unsuccessful location.

Business Prospect Factors

First worth noting - Russian modern market is still insufficiently provided with catering establishments for middle-class consumers. This niche is saturated today through the opening of democratic cafes and fast food enterprises. In this regard, investment activity is gradually shifting from the expensive segment to the segment of cafes and restaurants of the medium and low price category (street fast foods).

Next Factor prospects lies in the fact that the demand for street "quick" food is steadily increasing. If earlier the majority of people preferred to dine with sandwiches at work, today many people specially go out for lunch. At the same time, consumer demand in inexpensive public catering outlets has not yet been satisfied - after all, there are not so many places where you can have a quick and high-quality meal while spending 100-200 rubles.

In addition, the prospect of street fast food lies in the lowest level of investment risk compared to other categories of catering enterprises.

Choice of concept

First you need to determine the direction of the business according to the following characteristics.

Presence/absence of a national component(Russian cuisine - pancakes, pies; Japanese - sushi; kosher; oriental, etc.). The national format is emphasized not only by the assortment sold, but also by the appropriate design - the name, decor elements, colors.

Specialization on a specific product, the main of which are:

• Grilled chickens - simultaneously with them, you can produce and sell wings, chicken legs, sausages, sausages, and other small meat products.
• Shawarma is an oriental dish made from pita bread or pita stuffed with minced fried meat and vegetables.
• Hot dog - hot sausage in a warmed bun, seasoned with sauces, often with vegetables.
• Hot potatoes - baked potatoes in foil with butter, cheese and salads.
• Sushi is Japanese cuisine made from fish, seafood, rice and a special type of seaweed.
• Salads - served cold dishes of finely chopped vegetables, eggs, meat, fish, fruits.
• Pancakes - a Russian dish, prepared from yeast-free or yeast dough. Toppings are added to the finished pancake to taste.
• Pirozhki - baked buns with filling.
• Donuts - balls of dough fried in fat, sprinkled with sugar or smeared with chocolate, honey, caramel, etc.
• Pizza is an Italian dish in the form of a baked round dough cake covered with tomatoes, cheese and various additives. Its variety is also gaining popularity - cone pizza and mini pizza.
• Sandwiches, hot sandwiches - baked dishes made from bread and toppings placed on it.
• Popcorn is a dish of corn kernels heated to a high temperature with salty or sweet additives.
• Cotton candy is a sweet culinary product made from refined, cane or beet sugar.

In addition to the main assortment, visitors can be offered hot and cold drinks: tea, coffee, milkshakes, kvass, lemonade, etc. Important feature- since 2013, it is forbidden to sell alcohol in non-stationary premises, incl. low-alcohol products - such as beer, mead, cider, poiret.

Not only the choice directly depends on the concept of the institution necessary equipment, production technologies, design retail space, but also business profitability. So, for cotton candy, this figure is 1000%, for milkshakes 250%, donuts 250%; pies, popcorn - 100%, grilled chicken - 50%.

More information about the ideas for the provision of various catering services can be found in the fast food equipment section.

Business registration

On the this stage you need to open your own business or register as an individual entrepreneur, as well as register with the tax authority, receive a registration document cash register equipment.

Street fast food enterprises are most optimally registered in the form of IP.

OKVED codes

The following types of activities are suitable for the business in question:

55.30 - “Activity of restaurants and cafes”;
52.62 - “Retail trade in stalls and markets”;
52.63 - “Other retail outside the stores.

Taxation

For the activities of street fast food registered with an individual entrepreneur, two taxation systems are most beneficial - UTII and PSN. At the "Moneymaker Factory" you can learn more about:

• taxation of public catering services and accounting;

Accounting is carried out with the help of outsourcing or with the help of online accounting services ( for example, “My business”). At the initial stage, it is more reasonable to deal with logistics and administrative functions on your own.

Required permits, legal regulation of business

Home feature legal regulation of the activities of street fast food is that it completely unregulated. This is the main problem of business, since the requirements of various regulations for such enterprises sometimes contradict each other, and sometimes they are not feasible. To start activities, you must obtain a number of permits and approvals:

Permission to place a commercial mobile object

Street fast food businesses belong to non-stationary objects. The main regulatory act that determines the procedure for placing non-stationary objects is Post-e of the Government of the Russian Federation of September 29, 2010 N 772. According to him, the placement of such facilities is regulated by local governments (that is, such enterprises must be installed in accordance with the requirements of the local administration).

In Moscow, this procedure is regulated by the Post of the Government of Moscow dated February 3, 2011 N 26-PP. Currently, outdoor retail facilities are placed on the terms of the auction.

• Notification of the local authority of Rospotrebnadzor about the start of activities.
• Coordination of recipes for sold dishes in Rospotrebnadzor (in some cases).
• Carrying out registration procedures Vehicle(vans, trailers).
• Permission of the migration service for the right to occupy labor activity(only for foreign citizens).

Choosing the location of the trade pavilion

When choosing the location of a street fast food business, factors such as:

• population level of the region;
• level of traffic intensity and mass character of people.

Based on this, the most efficient placement outlets- in places of greatest traffic: on the main streets, ring roads, at bus stops public transport, near metro stations, in markets, next to office and public buildings, not far from educational institutions, in recreation areas, near airports, train stations.

Optimal trade pavilion area 4 - 8 m 2 . Its equipment must comply with the requirements of sanitary, fire and environmental standards.

Before deciding on the location of the outlet, it is worth asking the local administration in advance about the plans for improvement, development, reconstruction of the selected territory, as well as assessing the level of crime in the area.

Features of SES requirements for fast food enterprises

The basic requirements for catering establishments are contained in SanPiN 2.3.6.1079-01. These rules also apply to fast food establishments, although it is not always possible to fully comply with them.

In this case, it is advisable to follow paragraph 16 of the specified normative document “Requirements for Temporary Fast Food Catering Organizations”, according to which:

• in the absence of centralized sewerage and water supply, an uninterrupted supply of water of the appropriate quality to water is necessary centralized water supply;
• the trade pavilion must be equipped with refrigeration equipment for perishable food products, ice cream, drinks;
• it is allowed to use only disposable cutlery and utensils;
• meals, as well as hot drinks, are allowed to be prepared using drinking bottled water;
• it is necessary to provide for the availability of containers for collecting garbage and its timely removal;
• sanitization and observance by the staff of the necessary rules of personal hygiene;
• it is necessary to have a toilet for personnel within a radius of 100 m from the place of trade.

Purchase of equipment

The choice of the necessary equipment depends on the specialization of the business.

As for mobile tonars or kiosks, they can be purchased or rented. In the first In this case, there are significant savings on rent, but the initial investment increases, and tax payments arise. Second option- this is a business with minimal investment, while increasing rental costs.

Information on the current cost of equipment for street fast food from our partners:

Staff

At the stage of opening a business, two sellers working in shifts are enough. They are also entrusted with the function of keeping the trading pavilion clean. You can search for employees by ads, as well as through specialized recruiting agencies. Staff must have health books.

Interesting Franchise: Waffle fast food, "VkusnoWaffle" (investment 290 thousand rubles, payback 4-6 months).

IN modern world, where everyone is in a hurry, running to do as much as possible, city residents are already accustomed to the opportunity to have a bite to eat on the go. In the warm season, the demand for such a service increases significantly, because the townspeople who relax in parks and squares are also not averse to having a spontaneous picnic. The popularity of street food is growing along with the increasing pace of today's life.

Pancakes and steamed buns, croissants and hot dogs - the assortment of street food stalls today is quite rich, so that everyone can find something to their liking. IQReview found out from Andrey Filatov, one of the founders of the popular city network of street food tents, how to properly organize and launch such a business.

Advantages

The clear advantages of this popular species include relatively small financial investments . In addition, there is no need to recruit and maintain a large staff. At the initial stage, this is perhaps the most important moment business. These advantages allow those people who do not have big money for investments.

In addition, the opening of such a kiosk does not take much time. Thus, you can quickly switch from organizational issues straight to work. And at the initial stage, this is very important, because it makes it possible to immediately, so to speak, on the go, adapt to the needs of the market, build a development strategy. Yes, and from the point of view of psychology, the first results tend to inspire and push to new ideas. A fairly quick start will allow you to start returning the invested funds at the very beginning. For small business development This is very important, especially in the current economic conditions. This type of business will suit both young people full of ambitions and grandiose plans, as well as older people.

Step 1. Registration of a company and registration of a patent for the name

First of all, in order to open a kiosk, it is necessary to submit documents for registration of an individual entrepreneur or LLC. The registration process itself does not take much time. For registration individual entrepreneur You will need a passport and payment of state duty. The cost of registration of IP does not exceed a thousand rubles. Opening an LLC will cost a little more, and you will have to collect more documents required for registration. The cost of registering an LLC is 4,000 rubles. In order to avoid unpleasant situations in the future with possible clones, it is better to file a patent for the name of your company.

As we see opening such business- not such a complicated process. The main thing is to initially think over and calculate each of the steps necessary for the formation and development of your business. Listen to the advice of experienced owners of such a business, but do not forget about the competition. It is quite possible that you will have to comprehend most of the secrets and subtleties yourself.

Andrey Filatov: Our company has existed for about twenty years, but we patented the name later, when we had been working for almost three years. We started our work in Vladivostok. Our product is the Korean pian-se bun, which is traditionally steamed. The fillings of this bun can be very different.

In Primorye, for most people, pyan-se is the first association with Vladivostok. Later we opened a branch in Khabarovsk, and in 2014 we brought our business to the capital of Russia. At first, Muscovites were surprised by our product, they had to explain why, for example, the bun was not ruddy. At first, the inhabitants of the capital treated the pyan-se with distrust. We decided to participate in various events and festivals of the city. So we managed to popularize our product. Today we not only work in the form of kiosks, but also opened a cozy, small cafe and created a home delivery service.

Step 2. Renting a production workshop

Selling street food in kiosks, some cook directly on the spot. This may be justified in a small network environment. But with the growth of the business, one has to face the problem that in each of the stalls the food can be different. Despite the fact that everyone is preparing according to the same recipe, from the same products, the appearance and taste of the products may be different. This is still a human factor, we must not forget about it. In addition, the purchase of rather expensive equipment for each of the kiosks is an exorbitant expense for a novice businessman. By the way, not every kiosk can fit such equipment. Thus, the lease of production space makes it possible to solve 2 problems at once - significantly reduce the company's costs and guarantee the same products in all places of sale.

street kiosk

When organizing your production shop it is necessary to coordinate with the sanitary and epidemiological service all the necessary details, including lighting of the premises, placement of exits, and a properly organized ventilation system. Listen carefully to the advice of the inspectorate and follow all their requirements. This will avoid any problems in the future when communicating with the SES. In addition, it will ensure the safety of work in your place for employees.

Andrey Filatov: In Moscow, we rent a room with an area of ​​about 280 meters. In terms of cost, taking into account the payment for housing and communal services, this is about 200 thousand rubles a month. When choosing a location for the production workshop, we focused on the convenience of delivery finished products across all outlets. In addition, it was important that the area of ​​the shop corresponded to all our needs.

After we finally decided on the choice of premises for the workshop, we invited SES employees. The inspectors developed the design of our workshop, it was divided into separate sections for preparation, packaging, storage of products. After agreeing on all the details with the sanitary and epidemiological station, you can begin to repair the premises, purchase and install all the necessary equipment.

Our shop is usually open during the night. This makes it possible to deliver a fresh semi-finished product to all points of sale of products already in the early morning. Many city dwellers, due to the busy work schedule, simply do not have time to have breakfast at home. And it is important for us to provide customers with the opportunity to have a snack in the morning with a hot, fluffy bun.

Step 3. Purchase of equipment

Buying equipment is a matter that needs to be taken very seriously. There is no need to talk about savings here. After all, as a rule, cheap equipment does not differ in quality. As a result, you will have to spend a lot of money on regular repairs of production equipment. Opening your personal business, such as street food vendors, choose the equipment for your stalls wisely. Ultimately, the quality of products will depend on it further, and as a result, respect and popularity among buyers.

Andrey Filatov: Each of our points of sale has special steamers. They are made of wood, this is a very specific equipment that is not easy to find in Moscow. As a result, we decided to order them in China. In the production workshop, we installed a French vegetable cutting unit, it is of high quality and fully meets all our needs. But we purchased freezers, refrigerators, meat grinders from a domestic manufacturer, we were satisfied with both the quality and the price of this equipment.

For the purchase of everything necessary for the launch of the workshop, we needed about two million rubles. Today, when the exchange rate has risen significantly, it is not at all easy to purchase production equipment from European manufacturers. Therefore, it is worth thinking about buying equipment from a domestic manufacturer.

Step 4. Selecting suppliers

You will have to choose a supplier of products for your production by trial and error. This is the only way to find exactly the one who will always be able to deliver you the best quality products. When starting to cooperate with a supplier, check the quality not only at the initial stage. Unscrupulous partners can take advantage of excessive trust and reduce the quality of the products supplied to your shop over time. Of course, this will affect the quality of the food. Keep this moment under control and do not hesitate to discuss the quality of the products supplied to your production with the supplier. This will let the supplier know that you are serious and considerate about this issue. It is possible that you will have to change more than one supplier before you select a conscientious and reliable one. But it's worth it. The quality of the products is essential for the preparation of delicious food.

Andrey Filatov: When choosing suppliers, we had practically no problems. There are a lot of manufacturers today. In the near future we plan to change suppliers. We were approached by farmers with a very profitable offer: high-quality meat at an affordable price. We buy vegetables for production at vegetable bases. But we could not find some ingredients in Moscow. So, for example, in Korea we buy yeast. They are perfect for our buns. In addition, in China, we constantly order spices and seasonings. The fact is that in Russia such seasonings simply do not exist.

Step 5. Find a place for a kiosk

If you decide to open your street food kiosk in a park or square, it is very important to choose the exact place where a lot of people will pass. For such type of business is a very important aspect. good place there may be a central entrance to the park, rides. Look for a place where you can get maximum amount potential buyers.

If you want to start selling your product in a cafe on a city street, pay attention to the documents of the owner of the premises. So you can avoid renting a retail space in a room that is intended for demolition. You can check the documents in person, or by contacting specialists in this field.

Andrey Filatov: Today there are three most popular parks for citizens to relax in the capital: VDNKh, Sokolniki and Gorky Park. In the latter today it is not so easy to rent a place, everything is occupied. But we do not lose hope, we are already ready interesting project. Now we are waiting for the start of the competition, where we can send the project of our kiosk. The cost of a place in all parks is approximately equal, it is about 350 thousand rubles in summer and about 150 thousand rubles in winter. But Sokolniki Park keeps the same price throughout the year.

street food

You can also use small parks. In this case, it is very important to carefully calculate. Another way to understand whether a place in a particular park is profitable for your trade is to participate in any of the city's events. In summer, various festivals and holidays are often held in the city's recreation parks. After working at such an event, you can understand whether this place will bring the desired revenue. We had the experience of choosing a bad location for our kiosk. Now we are more thoughtful approach to this issue.

If you want to try opening a small street cafe, be sure to carefully study and check all documents. It is possible that you will fall on the tenant, and not on the owner. Make copies of the documents and take them to the sales department of the area. Specialists will tell you exactly who the owner of the area is.

Step 6. Design the menu

When developing the menu of your kiosk, it is very important to find something that will radically and favorably distinguish you from numerous competitors. Try to find something that will become your signature feature, something that other kiosks and cafes do not offer. This is a sure way to stand out from your competitors. You should also keep track of what is in demand among buyers today, and take all this into account when compiling your branded menu. It’s good if, when making an outdoor advertising menu for your kiosk, you make bright and understandable pictures, as well as a clear description of your dishes. This will attract additional attention of buyers, it will be easy for them to understand the variety of your menu.

Andrey Filatov: We started with just one kind of pian-se - the classic one. And later they added buns with different fillings, for every taste. For example, we now offer both vegetarian and fish buns for customers. We plan to sell special Korean dumplings soon. We are going to serve such food in convenient boxes with chopsticks. It is important to carefully control the quality of food. If you can afford to cook 20 types of quality food, then why not? It all depends on your skill and skill.

Step 7. Hire employees

At the beginning business development, you can prepare and sell your products yourself. There are positives to this. In the process of work, you will have a great opportunity to personally track all the trends, tastes of buyers, all kinds of subtleties that may come in handy when building up your network. However, over time, as your company grows, you will still need to hire employees. A necessary condition here will be that each of them has a sanitary book. Growing your network, you will need to hire a production technologist, as well as distributors that will meet your requirements.

Andrey Filatov: It is very important to select good specialists for your network. For example, we brought our technologist from Primorye. We attracted the rest of the employees to work in the capital. For implementers, it is necessary to draw up very detailed instructions what and how they need to do, how to work with the cash register. This is especially important for beginners. It is easy for new sellers to hesitate and miss the check. If checked, this may result in fines being imposed. So instruct your employees in detail, explain to them in detail everything that is included in the duties of each. Then you will not have any problems with the team.

Conclusion

Opening a street food kiosk is quite an interesting and not the most difficult type of private business. Relatively small investments at the initial stage, the growing demand for this type of service among urban residents, make it quite popular among those who are just starting their way in business. With a competent approach, this type of activity will allow you not only to earn a comfortable life, but also to keep yourself interesting, people need work.

You can give the ever-hurrying citizens your skills, inspiration and a piece of your soul. Is there anything better for food than the grateful smiles of regular customers?

The townspeople are always in a hurry and are not averse to having a bite to eat on the run, however, with the demolition of tents, there are fewer places where you can do this. With the advent of warm weather, demand
for such food will become even higher - it will especially worsen in city parks.
With them, in fact, a new wave of Moscow street food began. Yet
with the permission of Sergei Kapkov, a couple of Frenchmen settled in the Hermitage Garden
with pancakes, food festivals began to be held at the same time, the most successful participants of which began to trade on their own. One example is the tents with Pyan-se steamed buns, which turned from a festival project into urban network. The Village learned from Alexey Semyonushkin, co-founder of the company, how to properly launch such a business.

Advantage:

A popular business that does not require large investments and numerous employees

Alexey Semyonushkin,

general director of the Pyan-se project

Primorskaya network came to Moscow two years ago. During this time, they managed to accustom Muscovites to Korean steamed buns, open several kiosks and cafes. Next month, Pyan-se is planning to open on
food court "Mega" and sell the first franchise in Sochi and Voronezh.

How to open a kiosk
with street food

Step 1.

Registration of a company and registration of a patent for the name

Step 2

Rent of a production hall

Step 3

Purchase of equipment

Step 4

Select Suppliers

Step 5

Find a place for a kiosk

Step 6

Hire employees

Step 1. Registration of a company and registration of a patent for the name

The first thing to do in order to open a street food kiosk is to apply for registration of an individual entrepreneur or LLC. Of the documents, only a passport is useful, in addition you need to pay a state fee. An individual entrepreneur will cost 800 rubles, and an LLC is more expensive - 4 thousand rubles, and more documents are needed for it. It is also better to patent the brand name so as not to get into an unpleasant situation with clone kiosks.

Alexey Semyonushkin: The Pyan-se brand has existed since 1994 in Vladivostok, and its name was patented only three years later. In general, pyan-se -
This is a traditional Korean steamed bun with various fillings. If you ask people from Primorye what they associate
with Vladivostok, then among the listed will definitely be pyan-se. At first, the company existed only in Vladivostok, then they opened a division in Khabarovsk, and in 2014 they came to Moscow. At first, buyers had to talk a lot about an unusual product and explain what was happening. “And when will the bun be browned?” - most frequently asked question which we have heard. The Muscovites looked on in disbelief. But due to the fact that we often participated in various city events (for example, The Village Subbotnik, Lambada Market), we managed to make the product popular. Now we have not only kiosks at VDNH and Sokolniki, but also a small cafe on Tverskaya Street,
as well as a delivery service.

Step 2. Renting a production workshop

Many cook food on site. But the larger the network, the more difficult it is to cope with the human factor: everyone can cook differently, albeit based on the same recipe. In addition, it is not always advisable to buy expensive equipment at each point. Moreover, equipment may simply not fit in some kiosks. Leyla Kantorovich, owner of the Puff Point chain, told The Village about this. By investing in the production hall, the company managed to significantly reduce its costs.

For the production workshop, it is important to take into account all safety rules and coordinate with the SES (sanitary and epidemiological service) all the nuances - lighting, ventilation and the location of exits.

Alexey Semyonushkin: We rent an area of ​​​​about 280 square meters in the Pechatnikov district, which costs us, taking into account the payment of a communal apartment, 210 thousand rubles a month. In general, you can rent a decent workshop in Moscow for 150-300 thousand rubles. After the room is selected, you need to invite the SES to it, so that the inspection makes a project of the workshop and breaks it into different sections - cooking, packaging, storage, and so on. And only after that you can make repairs and arrange equipment. The workshop usually works at night to bring in the morning
in kiosks and cafes fresh semi-finished products.

Step 3. Purchase of equipment

You should not save on equipment: in this case, you will have to spend money on eliminating breakdowns every month. True, taking into account the current exchange rate, looking at the prices of foreign manufacturers has become at least twice as sad.

Alexey Semyonushkin: Those wooden steamers that we have at every point cannot be found in Moscow, so we ordered them in China. In the workshop we have a French vegetable cutter Robot-Coupe, and we bought a meat grinder, refrigerators and a shock freezer Russian production. All this took about
2 million rubles.

Equipment set:

counter, refrigerator, cash register etc.

Step 4. Select suppliers

Reliable suppliers who can deliver the right amount of products on time good quality better get it right away. You will have to find them by trial and error.

Alexey Semyonushkin: There were no problems with meat, there are many producers. Now, however, we are going to change suppliers: farmers came to us
from Voronezh, they offered meat of excellent quality and at a low price. We buy cabbage at the Moskvoretskaya vegetable base. But its quality depends
it jumps a lot with the season, and sometimes it is too hard and dry. Then we buy cabbage at the state farm on Dmitrovsky highway. But we could not adapt to some products, among such products are yeast, we carry them from Vladivostok (we buy them in Korea). Dough is made with local yeast
not so airy, with dips. We also buy spices in China, because there are simply no Russian analogues for them.

Step 5. Find a place for a kiosk

If you chose a park as the location of the kiosk, then it makes sense to place it where the most people walk: at the entrance, near the rides or other points of attraction. In the case of opening a kiosk on the streets of the city, it is important to check the documents so as not to rent a place in a building for demolition.

Alexey Semyonushkin: There are three top parks in Moscow: Gorky Park, VDNH and Sokolniki. Moreover, it seems to me that VDNH has already surpassed Sokolniki in terms of attendance and purchasing power. We are not yet in Gorky Park, and it is difficult to enter it, because the sites are all occupied. But we have prepared a kiosk project, we hope that the park management will like it. In order to send your project, you need to wait for the competition, which starts in this park on April 1. The cost for all is approximately the same - about 350 thousand rubles in summer and 150 thousand rubles in winter. True, Sokolniki keeps the same price all year round.

You can also consider small parks, such as the Bauman Garden or the Krasnaya Presnya Park. If it is a separate park, then you need to calculate the logistics. Ideally, put your kiosk at an event that often happens in the summer. And by revenue it will immediately become clear that it is worth taking this place
or not. We had this with Fili, which we decided to abandon.
There are absolutely no people during the day, and on weekends the influx is like in Krasnaya Presnya during the day. Usually in popular parks daily summer revenue is 20-30 thousand rubles,
and in winter ten times less - 3-5 thousand rubles.

If you are going to open a street cafe, then first of all you need to check all the documents so that it does not turn out that the building is being prepared for demolition.
We were demolished twice, one pavilion was on Tsvetnoy Boulevard, which was demolished a week after the opening. You need to take the documents, scan or photograph them and take it all to the boss sales department in control.

Renting a place in the park:

350 thousand rubles in summer and 150 thousand rubles in winter

Step 5. Design the menu

When forming the menu, it is important to understand how you will differ from competitors and what is now popular.

Alexey Semyonushkin: At first we had only one kind of pian-se - the classic one. But we decided that we need to take into account all tastes. Therefore, we added another bun with meat filling, but spicier (with kimchi), fish
and vegetarian. Now we will launch Korean dumplings with kimchi, we will serve them in boxes with chopsticks, like noodles. It's a matter of quality control: if someone can do ten kinds of products well, then why
would not?

Step 6. Hire employees

At first, the founders of the company themselves can sell and cook food, but over time, you will have to take care of hiring sellers - it is important to ensure that everyone has medical records.

Alexey Semyonushkin: We brought the chief specialist - technologist
from Vladivostok. The rest were hired in Moscow: now seven people work in the shop, three or four people per shift. Important point- medical records. We have entered into an agreement with a medical company, in which everything at the reception
to work undergo a medical examination. Rate - 2,400 rubles, which is deducted
from the newbie's first salary. Firstly, it is inexpensive, secondly,
so I, as an employer, can be sure that everyone is healthy
and the product is safe.

For those employees who are behind the cash register, be sure to write instructions on how to work with it correctly and what their duties are. Due to lack of assembly, a novice may not break a check for someone, and the tax office is following this very closely. The instruction will not save you from a fine, but if there is one, then the fine will be levied on individual(10-15 thousand rubles), and not from a legal one (from 40 thousand rubles).

State:

chefs, technologists, salesmen

Photo: Yasya Vogelhardt

For small and medium-sized businesses, catering enterprises do not lose their attractiveness. In areas of busy pedestrian traffic, near educational institutions and offices, the payback period for a fast food kiosk varies between 2-3 months.

A business plan is preliminarily drawn up and a risk assessment is carried out. It should also take into account the specific food preferences of the population of a particular region. If there is no experience in this area, it is better to hire a specialist, otherwise the savings on calculations may lead to unforeseen expenses.

The whole process step by step

Before opening a kiosk, it is necessary to solve several fundamental issues:

1. Registration in tax office at the place of residence as an individual entrepreneur and registration of a cash register.
2. The choice of premises - it can be a stationary kiosk, pavilion, trailer, tent.
3. Source of start-up capital. The best way– to interest a fund that supports small businesses with your business plan. If you take a bank loan, it is advisable to agree on the possibility of deferment for the first months of work.
4. Equipment. For the sale of sandwiches, hot dogs and drinks, you will need a microwave, a kettle, a refrigerator for storing blanks, racks, a showcase, and for cooking meat and poultry dishes, pies and donuts, you will need special equipment.
5. To open a kiosk, you must obtain permission from the city authorities for trade, a certificate of the sanitary and epidemiological service, approval from the construction and architecture department for the placement of small architectural forms, develop technical documentation and financial plan.
6. Recruitment of personnel (to service a kiosk, it is enough to hire two sellers, and for a more serious establishment, cooks, auxiliary workers, a cleaner, a delivery man, and a manager will be required).
7. Source of energy supply and ensuring compliance with sanitary and hygienic requirements for workers.

Such private business can be opened as your own brand or by ready-made franchise large network fast food. When buying a franchise, a ready-made production technology, equipment is provided, financial risks are insured.

The minimum area of ​​a fast food kiosk is 4-5 square meters, but be sure to allocate space for collecting waste and installing a heater in the cold season. If possible, it is advisable to open a kiosk in spring-summer period because the volume of sales decreases in winter.

Important aspects for a successful start

Hot dogs and pastries are consistently the top sellers in the fast food system, while shawarma, grilled chicken, pizza, and pancakes are also popular. If the outlet specializes in certain products, it is advisable to design your kiosk in the appropriate style. An important role is played by the sale of related products - hot coffee and tea, soft drinks. The wider the range and the better the service, the higher the chances of attracting a buyer.

An important role for the rapid increase in turnover has a pricing policy. Financial plan should minimize the final cost of a portion. Neat uniforms will add respectability to the kiosk and attract discerning consumers. Because in Lately a lot of attention is paid to a healthy lifestyle, it is desirable to fill the menu with vegetables, salads, seafood as much as possible.

For a fast food kiosk, you can provide for the possibility of moving depending on the season. If it is located near educational institution, then for the summer it is desirable to change the location to a recreation area or traffic intersection. It is also important to take into account food preferences: in the warm season, the demand for soft drinks increases, in the cold months it increases specific gravity hot menu.

If the development plan of the enterprise after 4-6 months of work does not coincide with the actual state, one should not delay the audit so as not to accumulate debts. When the profit from the kiosk is stable, it is worth saving some of the money for development. Over time, you can open another point and create a whole chain of eateries.

Since this business is low-cost and quite profitable, one should not forget about high level competition. For each client there is a struggle in the field pricing policy, speed and convenience of service, the offered assortment. Before you begin to draw up a plan, it will not be superfluous to study the availability and location of similar outlets, collect information from potential customers and take into account their wishes.