How to run a business the right way. How to run a business: tips from experienced businessmen for beginners. Well, let's start testing the fromblogger service

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about the errors, and then I will issue step by step plan the way I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think that you can sell the right amount of goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: the most modern equipment is bought, the most functional website is created, the office is repaired, etc.

Striving for the best is useful, but there is one "BUT" - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a coffee shop, before making expensive renovations, try to start selling in the space you have. minimum investment. If sales go on and a place in this area of ​​the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2 A: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes selling toys and the other likes selling men's suits, then they won't be able to switch businesses and be as successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open a massage parlor and lead the business to success. Not because I don't have enough money, but because I don't understand anything in this business.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Assess the competition, identify positive and negative sides competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand, realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the heading, because there you will always find up-to-date and complete information on the conduct of tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. A quick start is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop the business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need a lot of money, then even credit card. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and weed out effective tools advertising, so as not to waste budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you are selling household appliances, you can simultaneously open a repair service and provide paid services for repair. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If a net profit your business is above zero, not including equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Provide yourself with a sufficient level of comfort so that you do not feel left out due to own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

1. Idea (it should always be);
2. Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
3. Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
4. Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
5. Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you get not so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But even at the first stages you can’t do without registration if you need trading area, office or work with companies under contracts, because this requires at least an individual entrepreneur.

Conclusion

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Sincerely, Schmidt Nikolai

Many aspiring entrepreneurs and startups dream of understanding how to run a business to be successful: they search for a variety of books, read tips, listen to coaches and watch webinars, but rarely such one-sided actions bring a positive result. No one thinks about the fact that each person or team and their business has its own path to go through.

A successful business is the result of a whole complex of actions, beliefs, principles, rules, good decisions and mistakes, personal development of the leader/owner, the contribution of each employee and a lot of work at all stages.

A business that brings consistently high income is constant and hard work, tireless development, the search for new working methods and methods, changes and compliance with modern realities, attracting new customers and increasing the loyalty of regular ones. And this is not so much about the result, but about the path and purposefulness.

Thus, it is difficult to call receiving passive income a business - successful investments in stocks or bonds, buying real estate and renting out are good investments, but not a business at all. When it comes to creating working project, then in order to get the opportunity to do nothing and rest, you first need to develop it, bring it to a good level of profit, and then transfer it to someone else to manage. To work and develop the business.

Without constant investments of finance, time, effort, knowledge and labor, a business will not be able to work (perhaps, with the exception of some specific areas that fall under the definition of an exception).

Features of a profitable project

When thinking about how to properly run a business so that it is successful, it is worth considering the matter in two aspects. The first concerns knowledge and work on the idea of ​​the project: if it is jurisprudence, then good specialists should work in the company, if the creation of jewelry - they should be of high quality and beautiful, if we are talking about tutoring - the tutor should be well versed in the subject, etc.

The second aspect concerns directly knowledge and efforts in the business sphere. Regardless of the direction of the enterprise or company, for the development of the project you will have to attract specialists or gain knowledge on your own, understand the laws of doing business and marketing, apply modern strategies and developments, and constantly look for new opportunities for development and attracting customers.

A few traits of a successful business:

1) Legality - everything must be registered correctly, whether it is an individual entrepreneur or LLC, or any other form. Here we are not talking about whether it is profitable to do business honestly in Russia, but about protecting the business itself. A legal business has not only obligations, but also rights that can be protected. A legitimate business can be successfully sold, "transported" to another country, and a number of other manipulations can be performed.

2) Professionalism- everywhere and in everything. Do-it-yourself creation of cakes to order and opening equally require high level qualifications, knowledge and experience from the performers so that the products sell well and the number of customers increases.

3) Clients - a business must necessarily have, whether it is a service sector or the sale of goods. Customers need to be loved and respected, the target audience must be formed and studied, and ways to attract and increase loyalty should be sought.

4) Expansion - a successful business involves development. Today, an increase in the company is possible while maintaining a constant number of employees, but most often with an increase in production volumes, the number of employees increases, while the owner acts as a manager.

5) Gaining knowledge and analyzing experience - for employees of all levels (from a courier to a manager), it is necessary to constantly conduct trainings and training courses, improve their skills, analyze existing experience, develop new strategies for interacting with customers and improving personal efficiency.

6) Motivation - both for the owner and for all employees, partners. With an increase in the number of opportunities and information saturation, you need to understand how to do business in 2017 in order to motivate each participant in the process as much as possible. Sitting down working time reduces the potential profit, an interested and inspired person is capable of the impossible.

7) Relevance - to the requests of representatives target audience, time, realities, etc. It is best to choose a business that will always be relevant - sports bar, food production. You can initially make the project flexible and able to reformat (sale of various goods from China, when there are surges and decreases in demand for specific groups on the market).

8) Active participation in the business of the owner - constant monitoring and building on a hierarchical principle, a clear distribution of responsibilities and strict demand will allow you to keep abreast, quickly respond and fix problems, change employees and approaches if necessary, develop and increase profits.

Doing business online

Considering the question of how to run a business and do it successfully, one cannot ignore the sphere of Internet projects, where startups multiply at an unimaginable speed and where the championship in earning money is gradually moving. And it's not just about Forex trading or web programming. Many quite familiar areas are relevant online today: tutoring via Skype, tailoring, online printing, shops, representative offices of certain companies.

A variety of services and goods are offered - almost everything you need can be bought and received via the Internet: purchase food and furniture, book a tour and book a ticket, pay a bill and enroll a child in school, download books and films, send a gift and order flower delivery by courier.

Distinctive features and approaches to doing business on the Internet are not much different from offline projects, but there are some nuances.

Key points of the project in the network:

• Creating a site with the right domain name, promotion and attraction of visitors to it. Only a visited resource will provide an opportunity to attract customers, sell a service / product, develop a business and make a profit.
• Choosing a relevant niche and narrow specialization - a large number of projects operate on the network, therefore, in order to create a successful business, it is desirable to create a unique offer.
• Attracting professionals to implement tasks - even if the owner (or the only employee) of the company is well versed in his business, you cannot do without specialists in the field of Internet business, marketing and advertising. Beginners can attract help at first, subject to further training and gaining experience, they can then cope on their own. But rarely learning all the intricacies of web programming pays off the effort and time if the project works in a different direction.

• Simplicity for customers - whether it's buying a product or service, reading and understanding information, learning or entertaining. On the network, no one will spend a lot of time and effort on the implementation of the task, the user will simply go to another resource.

• Keep competitors in sight - analyze their approach and offer, implement successful developments, try to avoid their mistakes. You need to focus on the best - those who have reached great heights in a similar business.
• A high level of service and technical support, which is important regardless of the field and field of work.
• Patience and work - starting your business from scratch, you should not expect instant millions in profits. Working hard in the right direction will ensure smooth growth, which is much more important for a strong company than a sharp jump and the same sharp decline in profits, popularity, and the number of customers.

What to remember

Trying to figure out how to lead successful business, it is worth paying attention to every little thing and improving every process and component. Desirable be interested in the field and specialization, as well as follow technologies in the field of business processes: read books, attend training courses, learn from the best and not stop there.

Some useful books:

• Bill Gates "Business at the Speed ​​of Thought"
• Maxim Kotin "And nerds do business"
• Donald Trump "How to Get Rich"
• Robert Kiyosaki "Cashflow Quadrant"
• Artem Medvedev "Small business: where to start, how to succeed"
• Andreas Wiens "Ladder to Successful Business"

Price policy must be literate. On the one hand, a successful business implies high profits, on the other hand, often a higher income can be obtained by lowering the price of a service or a good turnover. Therefore, when compiling prices, you need to carefully weigh everything and strike a balance.

Many are interested in how to lead joint business with a partner. Often they open their projects with friends, relatives - as with people who can be trusted. But such an experience ends sadly, since not all relationships withstand serious tests of failure and success. It is better to be the sole owner of the company in order to be able to do what you want, and do business with partners who are not from among your close ones and keep your distance from them.

It is easier for a stranger to express claims and communicate his decisions, and business does not tolerate personal insults, showdowns. A successful business is built on serious work, calculations, professionalism and firmness.

Technically, becoming an entrepreneur is not difficult.

You need an idea, a certain amount of start-up capital and a desire to launch your startup.

Many entrepreneurs spend sleepless nights hoping to find ways to how to run a business in order not to burn out in the first year after opening and to stay afloat in the face of fierce competition.

Of course, there is no single secret for everyone, because a lot depends on the profile of the business, on its scale, on the city in which it is open, etc., but the general helpful tips I don't think it will hurt anyone.

How to do business right? Remember Parkinson's laws!

S. N. Parkinson is a revered writer, historian, and journalist in Great Britain who lived in the 20th century.

When Parkinson published a banter about work in a magazine in 1955 public institutions and formed his first law, he himself could not imagine how successful his work would be.

However, his popularity with readers grew so rapidly that already in 1958 he published a book called Parkinson's Law.

These very laws are in great demand among competent entrepreneurs, although it cannot be said that they contain specific advice on how to conduct business correctly.

I invite my readers to familiarize themselves with several of the most interesting of them:

If you make a promise, be sure to keep it.

An unfulfilled promise will be remembered for a long time and significantly damage your reputation.

Do not be afraid to praise your subordinates for a job well done.

Do you really know another simpler, more effective and cheaper way to motivate?

Do not concentrate all power in your hands.

Learn to delegate authority and do not interfere in the work of your subordinates.

Unobtrusive control is enough.

If your business is growing, then your income will increase, and with them your expenses.

Deal with it.

Don't be afraid of failure.

After all, this is exactly what makes us think and reconsider our priorities.

How to run a business: a competent organization will help

“If you want to build a ship, then do not call people to collect timber by drumming, do not distribute work among them and do not give orders. Instead, teach them to yearn for the vast expanse of the sea.
Antoine de Saint-Exupery

Have you ever had the feeling when you go into a store, a beauty salon, some company, that their business is organized anyhow.

It seems that they have clients, and they are still afloat, but a certain stupidity is felt in everything.

You can't run a business without organizing it properly.

Bad organization is a heavy stone around your neck, which sooner or later will drag you to the bottom when you get tired of floundering at the limit of your strength.

Here are some tips on how to properly organize your business in order to run it the right way:

Form a team of like-minded people.

Say goodbye without regret to people who do not suit you and constantly motivate those who work perfectly.

Don't try to do everything on your own.

Act according to the scheme "choose an employee - give him a task - control its implementation."

Use Newest technologies for business organization.

Let your subordinates do less paperwork and focus more on customers and sales.

1. Write down the rules and principles of work in your company - subordinates must clearly understand what can and cannot be done.
2. Establish effective communication channels between all your employees, between you and suppliers, between you and customers.
3. Proper planning is a guarantee that it will be easier for you to conduct business.
4. Clearly prioritize not only for yourself, but also for your subordinates.

You can't run a business without constant customer care.

The main thing in business is the client.

Yes, everything is important: the team with which you have to do business, the competent organization of work, the quality of your work and much more, but a successful entrepreneurial business can only be built if you form a good client base.

If your business is directly dependent on the number of customers, for example, you are in sales or work in the service sector, then remember the 80/20 rule.

20% of your customers give you 80% of the profits.

Focus your energy on them.

Of course, you should not forget about small clients, which give the remaining 20% ​​of profit, but you should have cash clients as a priority.

All businessmen are trying to find the answer to the question of how to run a business in order to constantly increase their customer base.

Here are some recipes:

Give the customer exactly what they need.

How to find out?

Ask him directly.

1. The quality and price of your goods/services must match.
2. Spend at least 50% of your time working with clients, keeping old ones and winning new ones.
3. Appreciate your loyal customers, let them feel special all the time.
4. Remember that nothing attracts customers more than a competent loyalty program.

My friend is a journalist.

Once she was interviewing a major Ukrainian businessman.

He turned out to be a cheerful, charming, talkative and generally not pretentious person.

They talked long enough.

During the interview, he gave her some advice about running a business.

They were not included in the printed version of the interview, because my friend set herself the goal of humanizing this entrepreneur, telling about his personal life, hobbies and dreams, but she shared these tips with me after she found out what topic I was preparing material on.

I think you understand why I don’t name this businessman, but you can safely trust his advice on how to do business correctly - it’s not for nothing that he is among the top ten richest people in Ukraine:

Don't waste money.

Your office should be concise and comfortable for work.
Let interior designers and expensive furniture makers make money off of show-offers, not on you.

From the first day of opening your business, you should have a clear strategy: where you are moving and with what tools you want to do business.

I want to earn a lot - this is not a strategy, this is greed.

If you are afraid of taking responsibility, afraid of failure, looking for those responsible for mistakes, and in general you are a very nervous type, then you need to start looking for work for someone.

Entrepreneurship is definitely not for you.

Useful tips on how to run a business

you will also hear in the video:

Hard Management by Dan Kennedy is a book for those who want to do business the right way.

As a bonus, I want to offer you 5 tips on how to run a business the right way, from the best-selling business coach, "millionaire maker", successful entrepreneur and writer Dan Kennedy "Tough Management":

1. The sooner you can implement innovative ideas, the more chances you have to survive in a highly competitive environment.
2. Any contact with a client, partner, supplier should add points to your impeccable reputation and authority.
3. Constantly develop your business, even if your business is more or less successful, grow and take care of increasing profits.
4. Time management and strict discipline are the two pillars on which any business rests.

Know exactly what you need and what you can easily do without.

Do not chase everything at once, because not a single person has ever been able to move along three roads at the same time.

I offered you advice how to run a business based on recommendations from a Ukrainian oligarch, British satirist and American "millionaire maker".

Based on them, build your business strategy.

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A lot of people are now thinking about starting their own business. This is a really attractive idea, because having your own business, you can do anything without having bosses and self-regulate your capabilities and potential. This is an additional freedom that will allow you not to depend on external factors such as bosses, work schedule and holidays. You can set your own days off and holidays.

Definition

Before you understand how to learn how to properly run a business, you need to define the very concept of your own business. Business in translation means business and is defined as commercial activity, which is not contrary to the law and pursues the goal of making a profit. The Russian language also has the word entrepreneurship, which, in fact, means the same thing. It is worth noting that business has quite a lot of meanings, since it is a very broad concept, it can be characterized as a system of relations between groups of people pursuing one goal. The very concept of business for many is associated with money, therefore, based on the definition, we can say that this goal makes commercial sense. It is for this reason that many want to learn how to learn how to run a business.

Business signs

• Independence. One of the main reasons that push people to start a business is independence. A sign of any entrepreneurial business is independence from external influence. We are talking about both property independence, which means that any business is based on your property or rented or leased, and organizational independence, which means that all decisions are made by you. One of the advantages is the fact that you decide how to run your business smartly. You can resort to the help of consultants or assistants, but you make the final decision yourself.

• Risk. In the economic definition, entrepreneurial activity is always associated with risk. Always profit depends on the risk, the higher one indicator, the higher the other. But do not take the risk only as a negative factor. It is also an incentive to improve factors of production and business planning. It is a business plan that can clearly show you how to conduct a business safely, while taking risks in minimum sizes.
• Receiving a profit. Income is the main goal of a business, so this feature can be singled out as the main one of all of the above. It is the receipt of systematic profit that enables the business to have a commercial character. Without this sign, a business cannot be called that, because in this case the organization can be charitable or social in nature
• Legal basis. Any business-related activity must be registered in accordance with the law Russian Federation. Also, any business must have its own internal documents, norms and regulations. This is one of the most important rules doing business, since illegal business will not be able to ensure its existence for a long period.

Business types

Among the variety, there are several that stand apart. It is best for a novice businessman to choose a niche in the following market sectors.

Commercial-trading

This type ideal for start-up entrepreneurs, as well as those who do not have initial capital. The essence of this business is that the company does not produce anything, but simply resells someone else's product. How to start your own business in this area? First of all, you must find suppliers and buyers for your product. The main income is the difference between the wholesale valuable purchase and retail price sales. Among the shortcomings of this business, one can single out very high competition and the lack of benefit to society, since trade does not provide any services and does not produce anything.

Production

This is a variant of entrepreneurship in which you turn resources into a finished product. Resources here should be understood not only as various minerals, but also as human resources, as well as time. It can also include the provision of services, despite the fact that there is no actual goods. This option is the most in demand for the economy, because in this case consumer market, and also there are many more jobs than the first type. However, this business is more expensive and is considered more risky than trading. AT this moment significant support is provided to businesses if they are opened in the agro-industrial sector.

Intermediary

This business also called transport, since it is based on intermediary transport services between the manufacturer and the seller. Also, one of the options for such activities is a representative or distribution business, where a businessman acts as a representative of any famous company or brand.

Financial

This spectrum is very wide, as this includes brokerage houses, banks, financial dealers and other similar organizations. The main feature of these organizations is that the main product is money in all its manifestations. Banks manage money directly, brokerage houses are engaged in the purchase and sale of various securities. Of the minuses of this activity, one can single out rather strict legislation and a complex structure that requires special skills and knowledge.

Insurance activity

This type can be attributed to the financial sector, but the main product here is various insured events. More precisely, profit in this sector is formed precisely in the absence of these cases.

It is important to note that this is far from full list, which, taking into account technological progress, is only expanding. Now business on the Internet has become very popular. Basically, these are product stores and manufacturers of various services. Online shopping is very convenient and very often much cheaper than in a store.

How to start a business

First of all, to start your business, you need to prepare the foundation, for this you need the following components:

• Determination. Many people think that you need an idea first, start-up capital or skills and connections. But the most important factor is determination. You must determine what you need and act to the end. You must be prepared that there will be a lot of obstacles and difficulties on your way. This is one of the main factors that is present in all advice to businessmen.
• Idea. Any business, first of all, is built on an idea. Since we determined above that there are a lot of types of business, without a well-formed idea, you will rush between several types without starting further actions. It is the idea that will answer the question of how to create a team of like-minded people.
• Planning. You must have a clear plan that you will follow. You must set short-term goals for yourself, by fulfilling which you will achieve the main one. Without clear goals, you will not have a strong promotion, as well as growth of your business. Any discrepancies with the plan must be stopped, otherwise you risk losing the course of development and slowing down.
• Knowledge. When choosing a niche in which you will build your business, you should consider how quickly it is developing, and how much you are able to develop in this area. You have to be A lot of businessmen, before starting their own business, go from a simple employee to a director in order to learn the process from beginning to end. If you do not have the necessary amount of knowledge in this area, you should like it anyway, because you will most likely be doing this business for a long time.
• Team. You can run a small business alone, but if you plan to grow a business to a large size, you must put together a competent team that will be ideal for you in terms of ideas and perseverance.

Systematic business

It is important to know that in order to properly conduct business, you need to follow the rules of consistency and constant accounting of your activities. Only thanks to the systematic accounting of all your activities will you be able to succeed. This will help you not only in the beginning of your activities, but also in the day-to-day running of your business. Accounting will help you track down the weak points of your enterprise, calculate the weak performance of the department and improve it. Also, in your plan for the development of the enterprise there should be no inaccuracies, neither in the time of execution of tasks, nor in their indicators.

Accounting for competition

One of the important elements in modern economy is competition. How to do business in today's competitive environment? Many perceive it as something bad, but it is not. It is competition that allows us to improve production and sales methods. It also improves the movement of scientific and technological progress in the industry as a whole, because most often enterprises borrow new technologies from their competitors. But you must remember that these are your rivals, and you must keep a close eye on your direct competitors, no matter how far behind them.

Financing

Any business needs financing, although sometimes on a rather small scale. To get started, you can get funding from personal savings, as well as ask your close friends and relatives for help. This is the simplest and easiest way to start your business. One of the financing options is business angels, as well as various venture funds. This is special organizations and people whose activities are aimed at financing various start-up enterprises. Also, if you have a well-formed business plan, then you can use business loans, but it is important to consider that monthly loan payments will be added to your expense item, which will include not only the principal debt, but also additional interest on your debt .

Customer focus

Regardless of the scope of your business, your business should always be focused on customers. How to run a business without customers? If you have opened a grocery store, you should make the approach to it and the opening hours as convenient as possible, and the choice of products to the maximum. If you have opened the production of goods, you should focus on the needs of customers for this product. Moreover, you will be ahead of the competition if you are one step ahead and do not wait for requests to fix the defect, but fix everything yourself. One of the ways to win competition are additional factors. grocery stores a lot, but if prices are equal, the buyer will always choose the one to which he is closer to go.

Competent marketing strategy

You can be the most comfortable and most quality enterprise, but it won't help you much if no one knows about you. You can use word of mouth, but you will be waiting for the first fruits for a very long time. It is a competent marketing department and plan that will allow you to break into the market and understand how to learn how to run a business correctly and profitably.

The article will cover the main topic -how to run a businessand what not to do in the beginning. A number of causes and effects will be explored, and a line drawn on how to become independent and stop being employed. It should be noted right away: a person must be mentally prepared to completely change his usual way of life, if necessary. Otherwise, it's best not to start at all. We hope that you do not belong to the category of indecisive personalities, so we will continue.

Before starting any business, a person must set a specific goal and objective. After all, desire alone is not enough. There must be an understanding of some important aspects.

Namely :

willingness to lose not only your own time, but also to part with money;

get rid of personal ambitions and timid miscalculations for the future;

understanding the facts about the long-term development of your own business;

do not create a common business with friends or relatives;

learn to value reputation more than money.

To understand , you need to firmly remember the formulas described above. These few key points are based on centuries of experience. famous businessmen with a worldwide reputation. Their observance has helped more than one newcomer to become more successful, as well as to invest their funds correctly without losing their reputation. The main thing is not to be afraid to make mistakes and prepare yourself for criticism, a sense of injustice and protect yourself from misunderstandings.

First worries

Despite already ready plan to actions and more or less accurate miscalculations, every novice entrepreneur will certainly be visited by a feeling of fear. What if it doesn't work? This is a completely natural reaction of the body. The new is always unknown, which means it's time to sound the alarm. It is this situation that occurs in our subconscious, which is normal.

The most common phantoms are:

Fear of risks. It is completely natural and inevitable in most cases. Dealing with it is easy - you need control. Catch yourself thinking that already in advance, you planned everything and took it into account, which means you took risks. Weak and strengths future case, have been analyzed and there is nothing to be afraid of.

Unwanted anxiety. Thoughts about this do not leave a novice businessman almost always. There is a panacea: conduct a survey among others, from a third person. Find out their opinion, the relevance of the case, further development. But remember: when you hear praise, you should not fall into greed. And criticism - in all serious. The envy of others has not gone away.

The realization that how to run a businessand not being afraid to make mistakes will allow you to overcome obstacles faster and become stronger. You also need to always remember: the person who does nothing does not allow miscalculations. Develop your perseverance leadership skills and control your own fears. That's the only way to win.

Starting finance

One of the most FAQ: what if there is little money, but you want to open your own business? Perhaps this thought seriously settles in the minds of most people and is a kind of action blocker. There is no point in denying the fact that start-up capital is needed. You need money to grow your business. However, there are two facilitating factors. The first says that not every business requires large investments, the second - you can always make money at the initial stage.

The main thing: decide on the field of activity and set specific tasks. Finding a way to get funds at the initial stage is not problematic today. And yet the questionshow to run a business from scratchor when the amount is minimal, are the most asked.

Analysis of the following:

willingness to devote more time to the work process, and sometimes the whole day;

clarification of the complexity of running your own business, the likelihood of failure;

experience in the chosen field of business and its practical application.

You also need to consider the following factors: the level of investment in the business and the actual risks. In the case when money is invested at the start, the chance of losing it is about 50/50. Gradual investment entails less risk, as there is a parallel payback percentage. If finances are not invested at all, only time and effort expended are lost. The highest risk will be development on credit or borrowed funds. All this needs to be weighed and considered.

Where to get money

One of the most frequently asked questions is the following:how to do business in Russialegally and how to get money for promotion? Thanks to the analyzes carried out among marketing and consulting groups, an optimal list was identified for the most effective methods of obtaining money for one's own business.

These are the points:

Credit. The easiest way is if there is a solid pledge. In most cases, if it is not available, you will be denied credit. They can serve as real estate, car, jewelry and other expensive things.

Presence of an investor. A high-quality project with clear points and calculated profits may be of interest to certain people. If the presented business plan attracts them and seems relevant, it is quite logical to get solid funding. It is better to look for investors in the area that interests you.

Personal savings. One of the safest and most reliable methods. It is not shown to everyone, because the amount from a piggy bank can differ significantly from real expectations. However, a good chance to dispose of the grandmother's inheritance.

Borrowed money. received from close friends or relatives. If the game is worth the candle, you can resort to this method. However, in case of failure, ask yourself: how quickly can I pay back my debts? Otherwise, the risk of spoiling relationships with loved ones is extremely high.

Crowdfunding. Quite a popular method, developed from the countries of America and Western Europe. Became famous in the CIS. It implies voluntary fundraising for various purposes: from the purchase of an electric guitar to a well-defined business. Anyone can participate, through social networks via the Internet to electronic wallets. This is not prohibited by law.

Registration of a state subsidy.

Knowledge about how to run a businesswill help you take the first steps and save a lot of time. Sources for basic information are stored everywhere. You need to learn to notice them and be able to use them wisely. Further step-by-step instruction to action.

Idea Generator

One of the first steps will be a thoughtful idea. The most important rule will be not to make a mistake in her selection. To make this process easier, you can use the recommendation from well-known entrepreneurs. To do this, you will need to write about 10 ideas that you like on a piece of paper. Then you need to indicate the advantages and obvious disadvantages of each option.

Choose a segment

Be sure to choose your own niche. If you are a beginner entrepreneur, you should not offer a product or service of a narrow profile. To begin with, it is better to decide on the most popular options and start development. It will be useful to remember that competition will catch up already in the early stages and you need to be prepared for this. A thorough analysis of the market situation will help you avoid problems and strengthen your place in this segment.

Quality business plan

It is necessary to draw up such a document. It is an integral part of any business, small or large. Think through each item and analyze the actual situation. The business plan does not tolerate errors, as well as any illusory nature. Indicate reliable numbers without exaggeration.

Sample paragraphs of the document:

description of the business;

result planning;

possible mistakes;

analysis of the economic component;

stages of business development;

required time for implementation;

calculation of financial costs;

Expected Result.

A well-written business plan will help to clearly describe the future project. Point out strengths and weaknesses. It will not be a shame to present it to interested employees, colleagues or investors. In doing so, you will showhow to run your businessand the feasibility of this project.

legal registration

Next, you need to go through the procedure in obtaining an individual entrepreneurship (IP) or a company with limited liability(OOO). This is necessary for the legal right to run your own business. You will also need to register with the Funds of the Medical and social insurance and FIU. It will take a row accompanying documents including the choice of taxation system. If necessary, you can speed up the process by contacting specialists.

Consider the most convenient and simple procedure - obtaining IP. Like every registration, there are pros and cons.

Let's start with the positive:

fast and clear registration process;

full control of entrepreneurship without interference;

lack of necessary accounting;

all profits received belong to individual entrepreneurs with the condition of an intelligible tax payment system.

Now let's look at some disadvantages:

mandatory contributions to the PF (pension fund);

inspections by regulatory authorities;

less chance of participation in tenders;

inability to sell the business.

By the way, there are negative factors in every form of doing your own business. The difference in terms and different degrees of responsibility. In any case, the final choice remains with the businessman. It is better to make a decision on registration carefully and with a deep analysis of the economic situation in the country.

Room selection

If you have finally decided what type of activity you will be engaged in, it's time to choose a place. Based on your own preferences and based on a business plan, you will need a decent office and warehouse. The best option is rent. Buying a room at current prices will be too expensive for a novice entrepreneur, and not profitable.

Depending on the type of activity, the interior of the office will adhere to a certain style. It is better to leave the arrangement function to designers. Entrust this to a novice specialist - it will save money and time. Do not spend money on unnecessary interior attributes, explain that you are interested in practicality and minimalism. This will make it easier for the designer to work.

Regarding the rent: its price is not always justified. Advice - bargain. Do not pay attention to the location: sometimes the center can have a worse impact on business than the outskirts of the area. Depending on the proposed service or product, you need to choose the future place for the office. Assess the environment, transportation lines, area population, and advertising opportunities.

Proper Marketing

Even online, when promoting your own business, you need a competent advertising campaign. To know,how to do business onlineand bind it to a physical place (office, enterprise, etc.), you need to take into account its sphere of influence. The World Wide Web has greatly expanded ranges and increased the ability to do business. First of all, this is the company's website. Services for its creation will be provided by competent programmers. If you have knowledge in this area, you can arrange it yourself. Sign up for training courses if needed. If there is no time, then order a website from a professional.

With the help of a page on the Internet, you can advertise your services and products 24 hours a day. Well-thought-out logistics will allow you to save on the warehouse, reducing the rent for the premises. A communicative manager will establish useful relationships with clients and place them in the company. There will always be a chance of contact with regular visitors, as well as the opportunity to prepare a gift or open a bonus for them.

Summing up the results, we highlight the main, personal characteristics business man, investor and businessman.

So, here they are:

Determination. Make important decisions, take risks and develop leadership skills.

originality. Today, this character trait is simply necessary. The main thing is not to confuse courage in actions and recklessness.

Tactics. The presence of such a quality will make it easy to endure problem situations and, more importantly, to solve them quickly.

Honesty. Not only with clients, but also with yourself. Speak the truth and be as open as possible. This is the key to success.

Intuition. The development of this feeling helps even in a very difficult situation. Train her and don't ignore the signals.

Wish. If it is not there and you do not like the case, this is a sign. Success in business is half dependent on the desire to work. Don't be lazy.

It is no secret that excellently developed personal qualities have saved enterprising businessmen more than once. Cultivate the character traits received from birth, learn new things, communicate and exchange experiences with competitors. Don't be ashamed to ask others for help: training on personal growth, teaching foreign languages, courses for managers. All this will help you become a successful entrepreneur and succeed in any business. I wish you success.

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