Ready business plan for a beauty salon. Information about the business plan of the firm. Distinctive features of a beauty salon

Today, people are increasingly striving to have a beautiful appearance. This becomes a big incentive to open new beauty salons. In terms of demand, the salon business is highly promising. The business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.

Objective of the project: making a profit by providing beauty services to the population.

The main success factors of a beauty salon:

1. The steadily increasing desire of Russians for Western standards of beauty.
2. Service improvement.
3. Increasing the number of services
4. Growth in the number of male clients (1/4 of salon visitors are men).
5. The possibility of attracting high-class specialists, training in the best foreign workshops.
6. Understanding the difference between home care and professional beauty treatments in the salon.

The amount of initial investment is 945 000 rubles.

The break-even point is reached On the second month of work.

The payback period is 10 months.

Average monthly profit of the 1st year of project implementation 127 600 rub.

2. Description of the business, product or service

salon business is a fast growing area.

A novice businessman should know that in a newly opened salon it is not necessary to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

This salon is located in a residential area, within walking distance from the houses. It is convenient to visit it both after work and on weekends. The room has a cozy, warm atmosphere. The beauty salon is included in the economy segment and has relatively low investment and quick payback. The average bill of such a salon is 700-900 rubles. It has a large flow of customers and is not subject to economic crises.

Services:

• Hairdressing services: coloring, highlighting, hair extensions, hair straightening, various hairstyles and styling, hair care;
• Nail service: manicure, pedicure, gel polish, shellac, nail extension;
• Body depilation with wax, sugar (sugaring);
• Classic, relaxing, anti-cellulite massage;
• Facial tattoo, correction and coloring of eyebrows and eyelashes.

To maximize profits in a beauty salon, related products are sold:

• Hair care products;
• Body care products;
• Decorative cosmetics.

3. Description of the market

The beauty market in Russia is still far from being saturated. The demand for beauty services continues to grow, currently the market saturation is no more than 50%. Market operators predict the growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even in the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in pricing policy and think over a strategy.

The target audience

The target audience of the project can be divided into two separate categories: potential TA and real TA.

To potential target audience can be attributed to all people who have a need to visit a beauty salon from time to time. These can be people of any age and gender with an average and below average level of income. Hairdressing services are in the greatest demand among consumers. Most of the other services are designed for women aged 27 to 45 years. As a rule, it is they who are more attentive to their appearance and make up the bulk of consumers and are real target audience salon.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a beauty salon and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Requirements for the premises of the beauty elephant:

• Location: sleeping area;
• Room area - 70-100 m2;
• Separate entrance from the street or from the end;
• It is desirable to have parking for 5 cars or more;
• Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a comfortable and short flight of stairs. Above the second floor, it is not recommended to consider the location of the salon;
• A place on the facade facing the street is obligatory for a sign, it is also desirable to have a place for placing a banner.

Registration of a legal entity.

Activities can be carried out as individual- IP, and entity- OOO.

SES conclusion.

To get it, you need:

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Permission to carry out trade in related products (from the administration and SES);
• Agreement with ZhU for Maintenance(wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;

6. Organizational structure

Staffing schedule:

• director - 1,
• administrator - 2,
• masters - 8.

The total number of employees is 11 people.

For an opening salon, the selection of employees is very important, because the whole business can depend on it. Verification of the professionalism of the masters should be carried out only by a qualified specialist in this field. Oral interview must be combined with practice. At an interview with masters, it is necessary not only to evaluate their level and work experience, but also to evaluate their behavior, sociability, and goodwill.

Ways to search for employees: ads, employment exchange, educational establishments, friends, internet.

The method of calculating the wages of masters is piecework. Masters receive 40% percent of the work done. Administrators and the director receive a fixed salary.

Payment wages employees, rub.

7. Financial plan

Investment costs for opening this business amount to 945,000 rubles.

Sales plan for the 1st year of the project, rub.

The first point with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing (including hair extensions);
• Manicure and pedicure (including nail extension);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Sunburn in the solarium.

Market analysis

Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential customers of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.

Business organization

This paragraph provides a description of the registration entrepreneurial activity, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical culture and health-improving activities (massages, solarium).
3. 85.14 Other health protection activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail cosmetic and perfumery products.

A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo (100-150 $);
• Website development and promotion ($150-350);
• Printed handouts: flyers, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote an institution with the help of a website, communities in in social networks(VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Solemn opening ceremony with drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a complex of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away the “unreasonable price”.

Pricing

Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's bring practically finished example with the most profitable and popular services (prices are in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction - 4.

Nail care

• Manicure - 5;
• Pedicure - 11;
• Paraffin therapy - 4;
• Nail extension - 12-30 depending on the technology.

Depilation and epilation

• Leg depilation - 8;
• Depilation of the hips - 8;
• Depilation of hands - 8;
• Armpit depilation - 6;
• Classic bikini - from 8;
• Deep bikini - 18;
• Electrolysis - 16/hour;
• Laser hair removal - 4.5 / 1 sq. cm;
• Photoepilation - from 55.

Cosmetology

• Ultrasonic facial cleansing - 26;
• Whitening with vitamin C - 15;
• Facial massage - 12;
• Facial peeling - 30-60;
• Correction of mimic wrinkles (botox, relatox, xeomin) — 4/unit;
• Anti-couperose program - 29-38;
• Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

• Massage - from 13;
• Lymphatic drainage massage - from 23, general - 70/hour;
• Vacuum roller massage - 15/session;

Wrap

• Honey - 20;
• Algal - 23;
• Chocolate - 23;
• Thermal wrap - 46.

Solarium

3-4/10 minutes.

Production plan

In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.

Room requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the working area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• System fire safety.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe - 9 sq. m;
2. Hairdresser's room - 15 sq. m;
3. Make-up artist area - five square meters;
4. Manicurist zone - 6 sq. m;
5. Massage room - 11 square meters;
6. Cosmetology room - 10 sq. m;
7. Solarium - eight square meters;
8. Utility room - 3 sq. m;
9. Shower - three square meters.

Renting such a room will cost about $ 900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):

The waiting area

• Reception desk - 300;
• Cash register - 180;
• Computer, phone - 300;
• Wardrobe for things - 230;
• LCD TV - 240;
• Sofa - 150;
• Coffee table - 70.

hair salon

• Two armchairs – 300-400. A good choice low-cost hydraulic chairs are produced by the Image Inventor brand.
• Workplace with a mirror(two) - 300. Image inventory or Panda.
• Sushuar- 150. An inexpensive one can be purchased from the Profreshchenie company, a more expensive and better option - from the Italian company Vision.
• climazon(two) - 550. In the middle price category, Polish Harmony, Italian EGG, Ceriotti are popular.
• Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventor.
• Washing- 130. Recommended and high-quality for little money - Italian Laguna, "Sonata" from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) - 96. Modus, Artecno.

Nail care cabinet

• Manicure table - 90. Best Options offer Artecno, Madison, Euromedservice.
• Rack - 110. Artecno.
• Manicure apparatus - 300. Saeshin, Euromedservice.
• Manicure hood - 60. Ultratech.
• UV lamp - 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax traps, paraffin therapy equipment – ​​100. Yoko, Madison.
• Shelves - 75. Lemi, Armando.
• Bath for pedicure - 30. Polaris, Refreshing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Visage

• Armchair - 40. Image master, Lemi.
• Mirror and table - 230. SalonISPA, J-Mirror.

Beauty parlor

• "Toplaser" for photoepilation - 4600.
• Apparatus for vacuum-roller massage "Diflexi" — 5300.
• Pressotherapy apparatus "Bloomoon" — 2300.
• Device for ultrasonic peeling SILVER FOX - 320.
• Master's chair - 75. Madison, Gezatone.
• Couch - 200. Madison, Image Inventor.
• Beautician's table - 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage bed – 200. Cesare Qaranta, Belberg.
• Massage table – 40. Belberg, Diacoms.
• Couch for wrapping (spa-couch) - 1800-2000. Relatively inexpensive and convenient options are Livia, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, expendable materials, a uniform for workers (three sets per person).

Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• Londa;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dikson;
• BaByliss;
• Moser;
• hairway.

Cosmetics and make-up tools:

1. dive;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Tools and supplies for nails:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• redmond;
• Vitek;
• scarlett.

Wrap cosmetics:

1. Algotherm;
2. Blue
3. Arabia Organic.

organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.

The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and repair of premises, decoration;
3. Technological and engineering design, carrying out the necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also on , for completeness.

Risks

Before the beginning worth appreciating possible risks and develop ways to overcome them.

• The emergence of new competitors. Should be supported high level services, improve quality and expand the list of procedures.
• Deterioration of the market situation, reduced solvency. The development of additional proposals, the introduction of special programs, and the holding of promotions will help. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you will not lose visitors.
• Theft. It will help you escape security alarm and property insurance.

Financial plan

Let's look at the financial model of the business.

Capital cost ($)

• Registration with the IFTS, obtaining permits - 1000;
• Rent for the year ahead - 11 thousand;
• Interior design development - 1500;
• Engineering design - 700;
• Technological design - 400;
• Repair of the building, premises - 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
• Finishing, purchase of decor items - 3000;
• Appliances, furniture, equipment - 38 thousand;
• Purchase of consumables - 3000;
• Advertising - 1500;
• Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Costs per month (USD)

• Wage fund - 1500 (masters work piecework);
• Bookkeeping - 250;
• Purchase of consumables - 1000;
• Advertising - 200;
• Utility payments (including garbage collection) - 100;
• Unforeseen expenses - 150.

Total- 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average bill is about 20-40 dollars. Revenue in the first 4-6 months will be about 7 thousand dollars, and net profit (including the salary of masters) - about 2000 dollars. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.

Only detailed plan then you can start taking action. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.

The beauty industry is developing at lightning speed, and it is not surprising that the demand for beauty procedures is growing every day: perm, styling, makeup, sugaring, nail and eyelash extensions. And this is only a small part of the services. Therefore, a beauty salon will always be in demand, which, with the right approach, can turn into a worthy source of income ... Consider how to open your own business and what it will take.

This review presents a business plan for a beauty salon "from A to Z" (with calculations for 2018).

Before undertaking a business plan, be sure to review video, in which real owners of beauty salons talk about how the business works from the inside:

Objective of the project- open a beauty salon in a city with a population of 1 million-1.6 million people with the provision of hair, nail, face care services.

The beauty salon is aimed at women and men aged 30 to 55 years.

Services:

1. salon;
2. manicure;
3. beautician
4. massage;
5. solarium.

The business plan presented in the article payback in 24.11 months! Read all the information and detailed calculations in the article.

Beauty salon formats

There are several types of such services, which differ in the quantity and quality of the services provided. Also, these types differ among themselves in pricing policy and in the range of services provided.

1. A basic level of. If you do not have a lot of time and capital, then you can start with this option, since it will undoubtedly be in demand among representatives of a certain category. With the right approach, the basic version can develop into the highest class. The base level salon can be located in a small town, often the location is chosen in the building of a residential building. In this case, the clients of your salon will be people who work and live nearby. Such an institution will be designed for a small number of services provided.
2. Average level. If the previous option could be an ordinary hairdresser, then this one will provide more services. Prices in such a beauty studio will be slightly higher than in the basic level, but their quality will also be appropriate. In this case, your customers will be people with high and medium incomes.
3. Highest level. Prices in institutions of this class are much higher than at the basic and average level, however, the approach to each client is individual. In this case, the institution will provide a full range of services of appropriate quality - these are SPA treatments, massages, a tanning studio, and other related services.

Market analysis

Before embarking on the business of your dreams, it is necessary for a business plan to properly analyze the market in the region in which you are going to operate.

The salon business as a whole can be called a direction that is developing very quickly.

A large number of beauty salons are opening that provide a high level of service, as well as new separate areas of procedures are opening that will ensure youth and beauty for the fair sex of any age. Moreover, establishments are opening not only in large cities with a population of a million or more, but also in small towns.

And there are explanations for the growth in the number of salons:

1. Russians are increasingly striving for Western standards of beauty;
2. there is a need to improve the service;
3. the number of services provided is growing all the time, new hairdressing salons are appearing, an increasing number of manicure masters are appearing, body shaping services are appearing and much more, therefore, every woman dreams of trying out a new procedure for herself;
4. it should be noted that there is an increasing trend among male clients, and it is no secret to anyone that at present about a quarter of all clients of Russian salons are males;
5. it became possible to attract high-class specialists to work, because they are trained in the world's best workshops;
6. Previously, many people did not understand the difference between going to the salon or leaving at home, but in Lately began to understand.

Legal Issues

If you are going to open a beauty salon, then you will need to collect some documents, without which the activity is impossible.

1. Registration documents, namely information about the right and form of ownership of the object, about the charter;
2. Lease agreement, if any.
3. Conclusion. In order to obtain this certificate, you will need to own technical documentation premises, assortment list, contracts established on an individual basis.

Of course, you will need to maintain accounting records and other documents that allow you to keep records of your activities.

Choice of location and premises

• For the conduct of any business, the location of the office or the premises for the provision of services is decisive.
• It is desirable that your salon is located on the street, where there is always a large flow of people, and also has convenient parking. This set of factors is standard for each individual case.
• Room requirements must be met. Of course, the room must comply with all norms and standards, and also have its own form style, which will emphasize his individuality.
• It is desirable to have display windows, rain protection devices, a central entrance and, if necessary, an additional entrance.
• The salon should be able to connect equipment, as well as have an emergency exit.

Regarding the services provided, you can determine the layout of the premises and the minimum space requirements:

As a result, for the provision of the planned beauty services, a room with an area of ​​​​at least 121m2 will be required.

Beauty salon staff

Equipment, furniture and materials

Calculations of costs at the start and payback

The main component of any business plan is the financial part, since it contains the feasibility of opening this business and calculates all profitability indicators.

Net profit per month = 589 900-555 000= 34 900 rubles

Payback period, divide initial costs for the amount net profit: 841 500 /34 900 = 24.11 months.

Profitability: 5.02%

Starting a business has always been a difficult task, regardless of what kind of activity is planned - in the field of production or the provision of services. Unfortunately, up to half of the opened beauty salons turn out to be unprofitable and quickly go bankrupt. The reason for this is incorrect business planning, the inability to determine in advance those services that will bring mandatory profits, and the generally inept creation of a business plan for opening a beauty salon from scratch in Russia.

There are many problems to be solved here. This is the involvement of specialists with experience and a ready reputation as masters of their craft, this is disbelief in the success of individual employees, which it is better to get rid of immediately. A well-thought-out certification system will help to increase the level of motivation of employees, the formation of an attractive business card of the salon.

Providing the institution with a flow of customers from the very first days of work is very important for the beginning salon business. And it is desirable that this flow is not subject to seasonal recessions and does not depend on economic shocks in the state. We must not forget about the promotion of business, about the constant promotional activities. This is where it can be of great help. finished sample a business plan for a beauty salon with calculations, which can be easily found on Internet sites. To get around your strong competitors, you will also need to develop your own business strategy for a beauty salon. It would be good if we manage to develop this strategy without significant budget injections.

A frequent occurrence in the work of new beauty salons - after a successful start, a deep decline in profitability soon sets in. For stability in the results of the work of the salon, it is necessary to additionally organize a system for selling relevant goods. Successful, well thought out marketing plan beauty salon is able to quickly increase the client base of the salon, and turn temporary, one-time customers into permanent ones.

The main indicators of the project:

The cost of the project is 1,600,000 rubles.

The average revenue per month is 330,000 rubles.

Profit - 228,000 rubles.

Payback - 7 months

Planning the initial stage of work

At first, it is better to use an example of a beauty salon business plan that has already proven its worth. successful work institutions for a long time. Open saloon provides high quality skin and body care services to the community. In addition, an important source of income for the salon is the provision of hairdressing services. The effectiveness of the project has been proven by a long operating time and high profits.

The purpose of the project is to foresee any surprises in advance and be a guide to action throughout the initial stage of work.

Potential visitors to the beauty salon are residents of the town with an average income. Most of them are women from 22 to 40 years old, children and men.

Services provided by the beauty salon:

• women's, men's and children's haircuts;
• nail care with their extension, correction and creation of design compositions;
• services of a cosmetologist for facial skin cleansing, eyebrow and skin care;
• massage services to restore the condition of the skin of the body;
• trade in cosmetic products.

Initially, a ready-made business plan for a beauty salon was designed to use funds in the amount of 1,700,000 rubles. in the form of investments at the start of a business. Of this amount, 200,000 rubles. It was supposed to be used from the personal funds of the founder.

The project, designed for three years of work of the salon, had to have the following financial indicators:

• project profit in net terms - 1,600,000 rubles.
• profitability rate of trade in cosmetic products 66%;
• profitability of the enterprise according to the PI system - 23;
• payback period of investments - 7 months.

The investment stage is designed for a period of two months from the start organizational work. This included both obtaining permits for activities, repair and refurbishment of the premises, as well as the cost of materials and equipment for the first stage of work. Immediately after the expiration of the two-month organizational period, it was planned to start selling services and goods above their cost by the generally accepted value. It was planned to reach the maximum volume of services rendered after three months of work with a 30% load.

Characteristics of the industry as a whole and a separate division

Planning was made in order to organize the work of a beauty salon that would correspond to a high quality level of service for city residents. The services rendered to clients are what is connected with their appearance and health. Additional services- massage and cosmetology. How to draw up a business plan for a beauty salon, we will begin to consider gradually.

According to statistics, over the past fifteen years in Russia, women's attendance at such establishments has increased from 5 to 45%. People no longer regard salon services as luxuries reserved only for the rich or well-to-do, the elite members of society. Now the attitude to the beauty salon is what it should be in a developed society - these are habitual everyday services.

The market for beauty salon services is growing rapidly and is considered by marketers to be very promising for capital investment. The highest rates in terms of the number of beauty salons per million inhabitants are in such cities as Moscow and St. Petersburg. The salon is a specially equipped room on the ground floor of a residential building with an area of ​​at least 120 sq. meters. This area is divided by light partitions into rooms for the work of hairdressers, masseurs and pedicure specialists, make-up artists. An administrator's room and a staff rest room should also be equipped. For visiting customers, the salon must be open daily from 9.00 to 21.00. Such a dense mode of service is ensured by the two-shift organization of the work of the staff.

The administrative department usually consists of two shift administrators, with one of them being the senior, and the second being his assistant. To serve clients, six universal hairdressers and a cosmetologist with a massage therapist work simultaneously in a shift.

All costs for the redevelopment of the premises and for its repair amounted to about 1,000,000 rubles. Added to this were the costs of registration activities, the recruitment of service personnel and marketing activities. In total, the project was estimated at 1,600,000 rubles. Given that it was planned to spend 1,400,000 rubles of bank loans to put the enterprise into operation, which amounted to more than 80% of the entire project cost. The beauty salon's financial plan relied in part on external sources appropriations. The missing funds were taken from the own capital reserves of the founder of the company, whose investment amount was 20%. Bank loans were taken on a two-year basis to repay funds at an annual rate of 22%. The initial deferral of loan repayments was allowed for three months.

The form of ownership of the beauty salon was chosen as an individual ( individual entrepreneurship). This made it possible to use a simplified form of taxation, which made it possible to reduce taxation to 15%, since under this form, the expenses of the enterprise are excluded from the income side.

Achieving competitive advantage, pricing policy

To achieve an advantage over competitors in the service market, a good approach is to expand the range of activities and attractive pricing for the average client. If the quality of the work of specialists is high, and the prices are affordable for the majority of residents of the adjacent microdistrict, then we can hope for a full workload of the salon. The price list should be located in a prominent place in the reception room and be very clear.

Here are approximate prices for some beauty salon services that are considered acceptable by most visitors:

• model haircut for women short - 700 rubles;
• model haircut for women long - 800 rubles;
• cutting bangs - 150 rubles;
• haircut for a child - 250 rubles;
• classic short hair coloring - 1000 rubles;
• classic medium hair coloring - 1500 rubles;
• classic long hair coloring - 2000 rubles;
• hand massage - 300 rubles;
• nail polish - 350 rubles;
• classic type pedicure - 600 rubles;
• nail correction - 500 rubles.

Based on these beacon prices, the cost of all other services that are close in terms of labor costs and the cost of consumables should be assigned. The price list of salon prices available to customers must include all services provided to visitors, without exception.

If customers find out that there is a price advantage in neighboring salons, then even with a high quality of service, the queue for specialists will begin to thin out every day.

Marketing activities and trade

Salon services should cover a significant part of the town with an average income. The main services that provide most of the profits of any beauty salon are the satisfaction of the constant need of the population for manicures and pedicures, haircuts and hair styling, hair coloring and curling. Also an important component of income in each salon are massage services and cosmetic procedures.

The high professionalism of the salon staff is the most important requirement that attracts customers. Big role plays the duration of service, the absence of a queue in the reception room, the work schedule that is convenient for most visitors. If these indicators are made fundamental from the first day, then the salon will never experience a lack of clientele.

should be precisely defined and target audience institutions. It has long been known that 75 percent of the salon's clientele are representatives of the city's population aged 18 to 35 years. Only about 20 percent are people from 35 to 45 years old. The rest are the elderly and teenagers.

Undoubtedly, the majority of visitors to the beauty salon are women. If you conduct a smart pricing policy, then very soon it will turn out that literally half of the town will become visitors to the salon. Of course, the solvency of the population of a large metropolis and a small county town are very different from each other. In planning the development of the salon business, this fact should also be taken into account when determining the number of potential customers.

The main competitors in the work of a beauty salon are those establishments of a similar profile that are located at a distance of less than 400 meters. The strongest factor in the struggle for clientele are hairdressers operating in the economy and middle class of services. On the other hand, those salons that provide services in more areas are also able to select customers from their neighbors. Based on these points, you can make a more accurate analysis of your business neighbors, both their strengths and weaknesses. And the results of the analysis will definitely prompt a way out in the successful struggle for the clientele.

A salon offering a wider range of services already has an advantage over its competitors. In addition, if he is able to work in the middle price class and at the same time provide high quality services, he will have undeniable advantages over competitors.

A sign of a good customer service organization is the ability to sign up for a service queue with a phone call. If we add to this the maintenance of groups of interests corresponding to the profile of the services of the salon on social networks Vkontakte, Facebook and Instagram, then much more customers can be interested than even high quality service. In fact, this does not require any big expenses, except for the time of a person who can skillfully lead this group. Usually, large institutions spend no more than 6 thousand rubles a month to support this activity and fill the pages of groups with advertising content, such activities are directly introduced into production plan institutions.

In creating your image, in the competitiveness of the enterprise, along with the methods listed above, a signboard of the salon and preparing your website with SEO promotion play a significant role. Successful salons also plan to spend about 15 thousand rubles a month on this. Advertising leaflets and printed handouts are also distributed in the neighborhood by advertising specialists. Ate at the entrance to the salon will show off original sign, attracting the attention of passers-by at a great distance, then this is a considerable part of the success. Such a sign can be made by advertising specialists for about 30 thousand rubles, and advertising an establishment in popular glossy magazines will cost even less - about 15 thousand rubles.

Evaluation of the effectiveness of the business plan and possible risks

A business plan for organizing and developing a beauty salon for its implementation will require significant costs at the start. This is determined by the breadth of the range of services provided to customers. This level of service will require expensive equipment and high-quality consumables. If the institution has reached the planned volumes of services and sales, then the risks in business are sharply reduced.

The skillful development of a business plan for a beauty salon makes it possible to safely follow those expense standards that are planned in advance. With a payback period of seven months, the company will begin to bring profit in the first weeks of work when fulfilling the sales plan.

The owner of the establishment or the project manager implements strategic-level economic planning. His tasks include finding new options for promoting a business, he performs analytical functions, comparing profitability criteria. The administrator subordinate to him is engaged in the daily execution of the managerial function. These people, first of all, give an assessment of the plan according to which the institution began to work and which continues to be an active tool for a long time.

In every business, various unforeseen circumstances arise in the process of activity, risks that will have to be taken into account in the process of work and find a way out of them with the least losses. As such situations arise, it is necessary to be able to assess their severity, plan in advance the costs and measures to prevent the recurrence of such events.

Such risks in the specifics of the salon business include, first of all, new competitors that suddenly appear on the market for similar services. Also, there are often fluctuations in income associated with a decrease in the income of the population, with inflationary processes in the economy of the entire state. It is possible not to talk about such moments as theft, vandalism and natural disasters of a different nature, since every businessman is implicitly preparing for this.

However, many of the above should be included in organizational plan work of the service enterprise. Of course, not in a specific form, but taking into account possible events both in the activities of one enterprise and the industry as a whole.